About This Role
This role is a strategic marketing leader position responsible for driving digital transformation and growth across the Pacific region. The Head of Marketing, Pacific will be an exciting opportunity for a marketing professional who thrives in a digital-first environment.
Key Responsibilities
* Develop and execute a comprehensive digital-first marketing strategy across Pacific, tailored to the legal and regulatory sector.
* Build and scale demand generation, account-based marketing (ABM), and digital engagement programs to drive pipeline growth.
* Set and track performance marketing KPIs across acquisition, conversion, engagement, and retention; optimize ROI through test-and-learn approaches.
* Lead, mentor, and develop a high-performing marketing team, collaborating with Centres of Excellence across APAC.
* Design persona-led campaigns for law firms and in-house counsel; strengthen media relationships and industry presence.