Job Description Summary
The Marketing Campaign Specialist contributes to the development and execution of marketing plans and campaigns to elevate Melba's brand, engagement, and growth and involves a hands-on approach to managing and implementing various marketing initiatives, campaigns, and web optimisation.
This hybrid role combines working from home with regular anchor days in the Cheltenham and Lilydale offices. This is an exciting opportunity for a passionate marketer to drive impactful marketing campaigns and contribute to the growth and success of our organisation. If you thrive in a dynamic and collaborative environment, are digitally savvy, and are eager to make a meaningful impact, we encourage you to apply for this position.
This role is full-time; however, we are open to considering a 4-day part-time arrangement for the right candidate.
Position Responsibilities & Duties
* Commitment to Melba's vision, missions, values, human rights framework and Zero Tolerance
* Compliance with Melba's code of conduct, privacy, workplace health and safety policies and procedures
* A commitment to creating and fostering a workplace free from bullying, harassment or any form of unreasonable behaviour towards a person, group of people or Melba
* Conduct all duties and responsibilities in accordance with Melba's policies and procedures
* Ensuring that all duties, responsibilities and behaviours support and comply with equal opportunity, cultural diversity and human rights values and expectations
* Your interactions with co-workers and people supported are culturally appropriate and sensitive to each individual's needs
* Provide opportunities that support people to live a life of their choosing irrespective of their background and differences
Job Specific
* Develop and execute Melba's marketing strategy and marketing plans to drive brand awareness, customer acquisition, market share and growth.
* In conjunction with our agency, manage the creation of a new website to maximise SEO/SEM performance, leverage Google Analytics insights and manage internal approval processes.
* Lead Melba brand development, awareness and management.
* Develop and execute multi-channel brand and marketing campaigns including media planning, website development, eDMs, advertising, video, social media, SEO/SEM.
* Manage end-to-end campaign execution including campaign setup, scheduling, segmentation, deployment, and performance tracking.
* Monitor campaign performance metrics, analyse data, and generate reports to measure effectiveness, identify trends, and optimise campaign performance.
* Manage day to day relationships with key agencies
* In conjunction with the Communications team, manage the development of social media strategy.
Occupation Health Safety and Wellbeing (OHS&W)
* Take reasonable care for their health, safety and wellbeing and that of others
* Observe safe systems of work
* Follow OHS&W policies and procedures
* Report hazards, near misses and incidents in accordance with the agreed incident reporting system
* Contribute to a positive culture in relation to OHS&W and participate in consultative structures
Skills
* 8+ years' experience in Marketing
* Proven track record of successfully planning, executing, and optimising marketing campaigns across multiple channels.
* Demonstrated project management skills with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
* Excellent written and verbal communication skills with a keen eye for detail and creativity.
* Collaborative team player with strong interpersonal skills and the ability to work effectively in cross-functional teams.
* Understanding of, and a commitment to, the values and goals of the organisation
* Demonstrated commitment to service excellence, human rights and zero tolerance
* Excellent interpersonal and collaborative management skills
* High-level organisational and time management skills including a proven ability to prioritise, meet deadlines and work autonomously
Knowledge / Experience
* Previous experience in building a new website
Values / Attitudes
* Energetic, committed
* Enjoys working as part of a team
* Passionate about human rights
* Collaborative - committed to partnerships
Diversity
* Flexible and willing to embrace change
* Resilient
* Creative - problem solver and initiative taker
* Committed to achieving results
Qualification
* Bachelor's degree in marketing, Communications, Business, or related field.
Inclusion at Melba
Melba Support Services recognises the contribution that a diverse workforce makes to continuous improvement and service delivery and is an Equal Opportunity Employer. Melba Support Services values diversity and encourages applications from Aboriginal and Torres Straight Islanders. People with disabilities and from culturally and linguistically diverse backgrounds are also encouraged to apply.
Melba Support Services is committed to making reasonable adjustments to the recruitment process and day-to-day work. As a provider of supports and services to children, Melba is committed to ensuring that every child feels safe and respected. All Melba staff and volunteers have a responsibility to make sure that children's wellbeing and safety comes first, that they are supported to achieve their potential, respected, and protected from abuse and neglect.