Trade marketing manager

About the Role

Are you a commercially driven marketer with a passion for retail, product performance, and bringing campaigns to life in store? We're looking for a Trade Marketing Manager to join our Marketing team in a dynamic hybrid role.

In this role, you'll be responsible for driving sales performance and brand visibility across all retail partners and channels. Working closely with Sales, Marketing, and cross‐functional teams, you'll lead the planning, execution, and optimisation of trade marketing initiatives—from promotional campaigns and in‐store activations to pricing strategy and product forecasting.

This is a highly collaborative and data‐driven role that plays a key part in connecting brand strategy with commercial outcomes, ensuring strong sell‐through and impactful customer experiences.

Key Responsibilities

Trade Marketing & Channel Management

• Develop and execute promotional plans, including GWPs and tactical campaigns, to meet commercial targets across all retailers and channels
• Partner with Sales and Marketing teams to develop channel and door growth strategies
• Manage product ranging, assortment, and inventory optimisation to maximise sell‐through
• Lead retailer activations including co‐op campaigns, trade events, and exclusivity plans
• Oversee promotional execution in‐store, including briefing VM teams and managing key events (major campaigns, hotspot activations)
• Manage clearance and outlet channel strategies, including ranging, pricing, and promotions

Retail Partner Management

• Build and maintain strong relationships with retail partners to maximise collaboration and performance
• Lead planning and preparation for retailer strategy meetings, including seasonal planning presentations
• Complete retailer templates and submissions to support product launches and promotional plans

Pricing & Commercial Management

• Develop pricing strategies aligned to product guidelines and market positioning
• Conduct competitor pricing analysis and market benchmarking
• Manage pricing updates and price change processes across retail partners
• Collaborate with Finance and internal teams to ensure accurate pricing execution and system updates

Forecasting & Product Marketing

• Lead product forecasting across channels in collaboration with Demand Planning, Supply Chain, Sales, and Marketing teams
• Manage product listings, samples, testers, and collateral forecasting within budget
• Monitor and manage inventory including excess, obsolete, and short‐dated stock
• Analyse sell‐through performance for campaigns, promotions, and NPD launches
• Provide insights and recommendations to drive product growth and optimise future strategies

Financial Management & Insights

• Manage trade marketing budgets, including tracking spend and ensuring accountability
• Own and report on trade KPIs including sell‐through, promotional ROI, retailer margins, and category growth
• Contribute trade marketing plans and performance insights to weekly reporting
• Leverage internal and external data to identify trends and growth opportunities
• Continuously evaluate campaign performance and optimise future plans

Desired Skills and Experience

• 3–5 years' experience in Trade Marketing, Category, or Brand/Product Management
• Proven experience in retail, FMCG, beauty, or consumer brands
• Tertiary qualifications in Marketing, Business, or a related field
• Strong analytical capability, with high proficiency in Excel and data analysis
• Experience in product launches, forecasting, and promotional planning
• Demonstrated ability to influence and collaborate across cross‐functional teams
• Strong stakeholder management and relationship‐building skills
• Excellent communication and presentation skills
• A proactive, solution‐focused mindset with the ability to manage multiple priorities
• Strong commercial acumen and a results‐driven approach

Benefits

• Hybrid work environment – 2 days in office and 3 days from home
• Product Discounts and Treatment Discounts
• Annual Product Allowance
• Service Recognition Vouchers
• Annual Volunteer Day to give back to your community
• Flare Perks – discounts with a wide range of brands
• Face‐to‐face and online training programs to build valuable skills, including communication, presenting and leadership
• Employee Assistance Program
• Great Place to Work – Engagement Survey to help us deliver a flourishing workplace
• Annual Events to celebrate important and fun moments (International Women's Day, Self Care Day, Harmony Day, birthdays and more)
• Quarterly Mindset and Behaviour Awards to recognise our passionate and collaborative culture

We value work‐life balance and support our employees to maintain a strong sense of personal wellbeing. We are also committed to developing our people and creating opportunities for growth, with a strong focus on promoting talent from within.

Legal Requirements

Jurlique is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability, or any other legally protected characteristic.