Search Engine Optimization Professional
We are seeking a highly skilled Search Engine Optimization professional to join our Digital Operations and Performance team. The successful candidate will play a crucial role in enhancing our online presence, improving search engine rankings, and contributing to the overall success of the business.
Key Responsibilities:
* Develop and implement effective SEO strategies that align with business goals and enhance customer experiences.
* Collaborate with cross-functional teams to develop and implement innovative methods to enhance global search results, while staying informed on SEO trends that affect our customers and business.
* Consistently prioritize tasks based on customer impact and site health.
* Provide recommendations for optimizing on-page content, metadata, and internal links across multiple international sites.
* Conduct comprehensive keyword research to discover relevant topic clusters and high-potential keywords aligned with our target audience and content themes.
* Conduct competitor analysis to discover strengths, weaknesses, and potential opportunities within the digital landscape.
* Use data analytics tools and platforms to track, measure, and report on SEO performance indicators. Present findings to stakeholders.
* Use SEO tools to analyze search volume, competition, and keyword trends for content planning.
Requirements:
* 2+ years of experience in SEO.
* Tertiary degree and qualifications in Marketing, Communications, Information Knowledge Management or Library Sciences preferred.
* Strong experience sourcing and analyzing SEO data, preparing reports, and providing insights on results.
* Detail-oriented, analytical, and data-driven.
* Solid experience and understanding of contemporary international multi-site SEO best practices across technical and non-technical optimization.
* Demonstrated ability to define, develop, and implement SEO strategies.
* Intermediate knowledge and experience using Adobe Analytics and Google Analytics.
* Experience using SEO tools such as ScreamingFrog, DeepCrawl (Lumar), SEMRush, Ahrefs, Google Search Console.
* Working knowledge of HTML, CSS development, and constraints.
* Strong time management skills and ability to work independently.
* A strong work ethic and a genuine team player.
About Our Company:
We're committed to providing a working environment that embraces and values diversity and inclusion. We encourage Aboriginal and Torres Strait Islander, and people of all backgrounds to apply. If you have any support or access requirements, we encourage you to advise us at time of application.
As an employee, you'll enjoy a range of benefits including heavily discounted air travel, flexible leave options, and access to thousands of rewards through our partnerships.
Applications will only be considered for candidates who have the right to work in Australia/New Zealand without restriction or sponsorship.
Bonus Benefits:
* Flexible work arrangements
* Discounted flights
* Access to thousands of rewards