At Bedhead Hats, we're not just selling hats - we're protecting little heads while creating a brand families love and trust.
We're at an exciting stage of growth and are looking for someone ambitious, energetic, and ready to make an impact to step into our newly created E-commerce & Digital Marketing Lead role.
This is a chance to shape a role that's never existed before, bring ideas to life, and see your work directly influence results. You'll have the freedom to make decisions, test new ideas, and drive improvements - supported by a passionate, family-focused team that values initiative and outcomes over hierarchy.
We offer a competitive base salary plus performance incentives, because impact should be recognised and rewarded.
About the Role
We're looking for an energetic, results-driven E-commerce & Digital Marketing Lead with a focus on paid advertising and e-commerce performance. You'll lead campaigns across Google, Meta, Pinterest, and YouTube, optimise site performance, and use data to drive growth. This role does not include organic social media content creation, which is handled by our Social Media Lead.
This role sits within a flat team structure. You'll work collaboratively across the business and report directly to the Director, with real autonomy to make decisions, manage budgets, and drive initiatives without micromanagement.
In return, you'll gain visibility, responsibility, and the opportunity to grow alongside the business.
Key Responsibilities
Digital Advertising & Performance Marketing
* Lead paid campaigns across Google, Meta, Pinterest, and YouTube.
* Track, analyse, and report performance to drive strong ROAS.
* Identify opportunities to scale campaigns and test new channels or formats.
* Collaborate with the content team (organic social is managed separately) to develop and test creatives.
E-commerce Management (Neto platform)
* Lead product setup, categories, promotions, coupon codes, and sale imports.
* Merchandise the website to reflect seasonality, stock levels, and key products.
* Keep the site fresh, functional, and optimised for conversion.
* Analyse UX and customer behaviour to suggest improvements.
* Implement SEO best practices to grow organic traffic.
* Contribute to content strategies that align with brand voice and product positioning.
Data & Insights
* Maintain dashboards for sales, traffic, ad performance, and inventory insights.
* Use data to guide decisions and continuous improvement in marketing and site performance.
* Present trade updates in weekly team meetings (sell-throughs, hot items, out-of-stocks).
* Share insights from relevant Ecommerce Equation sessions or training.
* Work with the Director and Finance on budget planning and forecasting.
* Contribute ideas to broader business strategy with an e-commerce focus.
* Lead projects end-to-end, coordinating collaboratively with internal team members and external partners.
Who We're Looking For
* 2–5 years' experience in e-commerce, digital marketing, or performance advertising.
* Motivated to lead projects and drive measurable results .
* Hands‑on experience with Google Ads, Meta Ads, SEO, and analytics tools (GA4, Meta Business Manager, etc.).
* Minimum of 1+ years managing Google Ads campaigns.
* Experience with e-commerce platforms (Neto experience is an advantage, not essential).
* Data‑driven, proactive, and confident in making decisions.
* Energetic, ambitious, and excited to contribute to a collaborative, flat team.
* Eager to learn, experiment, and grow with the business.
* Australian work authorisation required at the time of commencement.
What We Offer
A newly created role with real autonomy to lead initiatives and shape e-commerce strategy.
Performance-based incentives on top of a competitive base salary.
Career progression opportunities as the role and business grow.
A supportive, family-focused culture where your work is visible, valued, and collaborative .
Opportunity to learn, experiment, and grow in a flat, flexible team environment.
About Us
At Bedhead, creativity, collaboration, and fun are at the heart of everything we do. Our office is tucked into the beautiful hinterland, surrounded by overflowing flower gardens and visiting wallabies - perfect for content creation We love dogs (our resident warehouse dog, Jeffrey, keeps us inspired), and we never say no to cake. Every fortnight, we gather for a long team lunch filled with sweet treats, laughter, and connection. If you enjoy a supportive, energetic, and playful work environment, you'll fit right in.
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