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We're Hiring: General Manager – U.S. | Time+Tide Watches (New York, NY)
Retail + E-Commerce + Media + Community
At Time+Tide Watches, we make content that moves culture — and changes the way the world experiences watches. With Watch Discovery Studios in Melbourne, London and New York (opening Q4 2025), and a powerful global content engine, we're one of the world's most respected watch media and alternative retail platforms.
Now, we're looking for a strategic and entrepreneurial General Manager – U.S. to lead U.S. expansion.
This is a leadership role for someone who thrives at the intersection of commerce, content and community — someone who sees opportunity where others see category fatigue. Based in New York and reporting to our Global General Manager (Melbourne) you'll be the commercial engine and cultural heart of Time+Tide in the U.S.
What You'll Do
* Lead growth by designing and executing our U.S. commercial strategy across e-commerce, retail and media
* Spearhead the success of our New York Watch Discovery Studio — a first-of-its-kind luxury-meets-media concept space
* Deliver revenue across branded content, retail collections, events and U.S.-based e-commerce
* Oversee U.S. P&L, drive profitability, and manage inventory, logistics and Studio operations
* Represent Time+Tide at watch events, connect with collectors and embed us into NYC's watch culture
* Inspire, coach and grow a passionate U.S. team aligned with Time + Tide's global vision, mission and culture
We're Looking for Someone Who:
* Has proven leadership in a commercial or GM role, ideally within luxury or media
* Understands both digital and physical retail – and how to unify them into one seamless brand experience
* Has a sharp mind for e-commerce, analytics and marketing performance
* Loves watches (or is ready to fall hard) and understands the power of community-led growth
* Is comfortable navigating the worlds of independent brands, collectors, PR and performance marketing
* Can thrive in a high-autonomy, high-responsibility environment
This Role Includes:
* Ownership of our U.S. e-commerce and Studio sales strategy
* Collaboration with the CEO (London), GM Global (Melbourne), CTO, CFO, Partnerships, and Content teams
* Accountability for U.S. business KPIs, budgets, team/talent and brand partner satisfaction
* Launching and growing our New York Studio into a commercial and cultural destination
Why Time+Tide?
Because we're not just selling watches — we're building a global community that celebrates the makers, the stories and the magic of horology. If you're excited by creativity, commerce and culture — and you want to shape the U.S. chapter of an increasingly global brand — we'd love to hear from you.
To apply, send your CV to jobs@timeandtidewatches.comand a short note telling us who your favourite independent watch brand is and why, along with what being the GM of Time + Tide US would mean to you.
Apply now or tag someone who'd be perfect for this.
#Time+TideWatches #NowHiring #GeneralManager #LuxuryRetail #Ecommerce #Watches #Horology #NYCJobs #RetailLeadership #WatchIndustryJobs
Seniority level
* Seniority level
Executive
Employment type
* Employment type
Full-time
Job function
* Job function
Management and Manufacturing
* Industries
Online Audio and Video Media
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