Pelican Products Inc, is the global leader in the design and manufacture of high-performance protective cases, temperature-controlled packaging solutions, advanced portable lighting systems and rugged gear for professionals and outdoor enthusiasts. Our products are used by professionals in the most demanding markets including fire safety, law enforcement, defense / military, aerospace, life sciences, industrial, entertainment, and in numerous outdoor markets. PelicanTM products are designed and built to last a lifetime. The company operates in 27 countries, with 23 international sales offices and eleven manufacturing facilities around the globe. For more information, visit https://www.pelican.com/au/en.
About the Role
Are you a strategic marketer with a strong B2B or product-based background who thrives on driving results and building brands? We're looking for a hands-on Marketing Specialist to join Pelican on a 12-month maternity cover basis and lead our marketing function across Australia. This is a high-impact role where you will be responsible for shaping marketing strategy, executing campaigns, supporting product launches, and driving growth across digital, events, and channel partner programs.
Responsibilities
* Develop and execute marketing strategy aligned to business goals
* Own the marketing budget and deliver monthly performance reporting
* Optimize campaigns to drive growth and ROI
* Brand & Communications
* Lead consistent and compelling brand messaging
* Localize global marketing materials for the Australian market
* Deliver product launches and key marketing updates
* Digital & eCommerce
* Manage websites, social media, and digital campaigns
* Lead SEO, analytics, and digital performance tracking
* Support B2C eCommerce growth in collaboration with sales
* Events & Partner Support
* Lead trade show planning, logistics, and execution
* Support dealer and channel partner marketing initiatives
* Create marketing collateral and manage external suppliers
Qualifications
* 3-5 years marketing experience (B2B / industrial / product-based preferred)
Required Skills
* Strong commercial mindset and data-driven decision making
* Experience managing budgets and delivering ROI
* Proven ability to run integrated campaigns across digital, events, and channels
* Excellent communication and stakeholder management skills
* Adobe Creative Suite skills (Photoshop, Illustrator, InDesign)
* Experience with Google Analytics, SEO, CRM/marketing automation (Salesforce/HubSpot/Klaviyo)
Preferred Skills
* Bonus: photography skills and eCommerce experience.
We offer a supportive, collaborative workplace where your ideas will make an impact. You'll work with a strong leadership team and have the opportunity to build and lead key marketing initiatives across Australia. Pelican Products is committed to diversity and inclusivity in the workplace.
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