Description and requirements
* The opportunity to own and shape a national program end-to-end - from strategy through to frontline execution, including driving revenue growth through resident-valued services across our national network
* Shape pricing, build partnerships, design products and lead a national team in a sector that's rapidly evolving
* High visibility role with an opportunity for regular Executive Leadership exposure with cross-functional influence across a large, complex organisation
Applications close Sunday 3 May 2026.
Join Regis – Where Care Meets Career
With 84 locations and 12,000 employees nationwide, Regis offers real career pathways while supporting older Australians to live with dignity and independence.
Why You'll Love Working with Us
* Enjoy hybrid working arrangements that support balance and flexibility
* Competitive salary package
* Career development through training and study support
* 12 weeks paid parental leave
* Recognition programs celebrating your contribution
* Flare Benefits - discounts across 500+ brands, plus savings on groceries, gyms, travel and more
About The Role
The National Manager Ancillary Revenue (Melbourne‐based) is accountable for the end‐to‐end Higher Everyday Living (HELF) proposition across Regis, driving sustainable revenue growth through the design, pricing and optimisation of resident‐valued ancillary services delivered in line with legislative and regulatory requirements.
Working closely with Operations, Finance, and Care and Excellence teams, the National Manager leads the national execution of the HELF program, including pricing, sales enablement, partner mobilisation and performance optimisation.
The role leads and develops a small national team (2 direct reports) and acts as the organisational subject matter expert for HELF, maintaining a strong understanding of legislative requirements, funding settings and market dynamics. The National Manager actively monitors industry and competitor trends to ensure Regis remains well positioned through contemporary, resident‐valued services, appropriate pricing and strong partner delivery models.
HELF Strategy & Portfolio
* Develop and execute the national strategy to grow HELF through ancillary products and services.
* Own the HELF product and service portfolio and drive performance through clear KPIs and optimisation.
* Ensure successful and sustainable transition of Additional Services to HELF, balancing uptake, margin and resident experience.
Product & Service Design, Pricing & Rollout
* Lead resident insight and research to validate propositions, identify needs/service gaps and test willingness to pay.
* Design and test new resident‐valued HELF offerings that enhance standard services and can be delivered efficiently and consistently across homes.
* Develop pricing, packaging and business cases aligned to customer value, cost‐to‐serve and margin outcomes.
Partnerships, Sales Enablement and Team Leadership
* Develop high‐performing strategic partnerships that expand the offering, improve resident experience and deliver sustainable commercial outcomes.
* Establish contract governance, commercial terms, SLAs and performance scorecards for partners, and manage ongoing performance and escalations.
* Deliver sales enablement tools, training and coaching to build consistent frontline capability in presenting value, applying effective sales techniques and maximizing HELF uptake.
Insights, Reporting and Governance
* Develop and maintain dashboards, reporting and analytics to monitor revenue performance and identify uplift opportunities.
* Provide regular briefings and insights to the Executive Leadership team.
* Establish and maintain HELF governance and controls aligned to the Aged Care Act 2024 and Aged Care Rules 2025.
What You'll Bring
* Tertiary qualifications in Business, Commerce, Marketing, Finance, Health Administration or a related discipline, or equivalent senior commercial experience.
* Demonstrated experience driving commercial strategy, revenue growth and pricing in a regulated consumer services environment (such as aged care, health, insurance or similar).
* Proven ability to design, launch and scale products and services end‐to‐end, from customer insight and value proposition through to pricing, rollout and ongoing optimisation.
* Experience leading complex, cross‐functional initiatives, including building frontline capability and driving adoption and behavioural change.
* Working knowledge of aged care fee arrangements and customer disclosure and consent requirements, including HELF obligations under the Aged Care Act 2024 and Aged Care Rules 2025, or a demonstrated ability to rapidly develop this expertise.
* Strong stakeholder engagement and influencing skills, with the confidence to operate effectively across Operations, Finance, Care, partners and Executive Leadership.
* High level analytical capability, with the ability to translate data and insights into clear, actionable commercial strategies.
* Excellent communication skills, able to simplify complex revenue and regulatory concepts for a broad range of audiences.
* Collaborative leadership style combined with a strong sense of accountability, commercial acumen and a continuous improvement mindset.
Why Our People Love Regis
We care - for our residents and for you. Expect a culture of belonging, wellbeing, and recognition. Our award‐winning Circle of Care initiative ensures your safety, wellbeing and support every day– physically, emotionally, and professionally.
At Regis, real impact starts with you. Apply now and help shape the future of aged care.
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