Develop and Execute Strategies for One of Australia's most loved Pet Food Brands
Welcome to RPF, where we believe in keeping it Real.
Since ****, we have been Australia and New Zealand's pioneers in fresher dog and cat nutrition. Our story is one of passion for a better way to care for pets, a belief in fresher nutrition, and an unwavering commitment to delivering this to pet parents and pets worldwide.
The Opportunity
This isn't your typical Brand Manager role. As part of our ambitious growth plans for **** and beyond, we're excited to welcome an
experienced Brand Manager
who has their finger on the zeitgeist to lead our Global Cat portfolio—someone who understands modern consumers, knows how to turn insight into impact, and is ready to grow their career alongside talented, respected marketing leaders.
Our Global Cat Portfolio is a key pillar to achieving this success, and this is an exciting time to join our team to formulate and activate these plans globally. The underpinning of that success will be a Brand Manager who has proven success in collaborating with cross-functional teams to bring brand strategies to life—all aligned to our purpose: to
provide more pets with fresher, more nutritious food so they can live healthier, happier lives
.
Key Responsibilities
Brand & Portfolio Leadership
Develop and execute brand strategies for our Cat Portfolio that strengthen positioning and drive sustainable growth
Build compelling brand narratives that resonate with consumers and customers
Brand Activation & Campaign Delivery
Lead end-to-end campaign development, from insight and concept through to production and execution
Ensure consistent brand voice, tone and identity across all touchpoints
Digital, Media & Community
Drive brand visibility, engagement and loyalty through data-driven digital marketing initiatives
Manage and grow brand communities across social platforms
Leverage performance marketing and analytics to optimise ROI
Commercial & Stakeholder Collaboration
Build strong commercial relationships with internal and external stakeholders
Partner closely with Sales, Innovation, Finance and Supply Chain to deliver business outcomes
Collaborate with agencies to deliver best-in-class creative and media solutions
Analyse market trends, consumer insights and data to inform strategy
Brief and leverage market research to shape recommendations
Continuously review performance and flex plans to maximise return on investment
What We're Looking For
We'd love to meet you if you bring:
3–5 years' experience in Brand Marketing/Brand Management within Tier 1 or Tier 2 FMCG
A proven ability to synthesise multiple data sources into clear, meaningful consumer insights
Experience briefing and leveraging market research to inform strategy
Strong commercial acumen with a clear understanding of ROI and performance optimisation
Demonstrated success driving digital brand growth, engagement and loyalty
Experience managing social platforms and digital communities
A strong understanding of digital channels, performance marketing and analytics tools
End-to-end campaign experience from concept to execution
Bachelor's degree in Marketing or equivalent professional experience
Why Join Real Pet Food Co?
Do work that matters
We're pioneering a fresher approach to pet food and constantly raising the bar for nutrition and quality.
Make a real impact
You won't be a cog in the wheel here. We trust our people, give autonomy, and back great ideas.
Growing and global
With a fast-growing footprint across APAC, our journey is just getting started.
Learn from the best
Work with passionate, highly respected leaders and gain access to LinkedIn Learning, leadership development and internal mobility opportunities.
Bring your pet to the office, enjoy Pawrental leave when you adopt, plus pet carer and compassionate leave.
Anniversary day off
Novated leases
Rewards program
Parental leave
What's Next?
This role is a full-time role and you will be based on-site at our Crows Nest Head Office 4 days per week, with 1 day WFH.
The selection process will include
Two in-person interviews including presentation of a case study
Psych Assessment
Two reference checks
We are proud to be an Equal Opportunity Employer. Diversity isn't a buzzword here — it's part of our DNA. If you require any reasonable adjustments or accessibility support during the recruitment process, please contact people&.
Please note: No recruitment agencies will be considered. We kindly ask that unsolicited profiles are not submitted.
Brand Manager
• Crows Nest, New South Wales, Australia
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