Think HQ – Surry Hills, New South Wales, Australia
We are looking for a dynamic Account Director who can operate at the intersection of media, strategy, digital innovation and community. As leader of integrated campaigns, you will create the convergence of earned media and digital creativity to drive positive change.
You will work across a diverse portfolio – from national government and NFP campaigns to consumer brands such as Lipton and CommBank – delivering high‑impact communications for clients who share our values. You will also be an active part of our growth in Sydney, contributing to proactive relationship development and the excitement of new business pitches.
Responsibilities
* Master the PESO Model: architect a strategy that begins with a powerful earned story, amplifies it with paid spend, nurtures it through shared social communities, and anchors it on owned digital platforms.
* Digital Nous: leverage influencers, navigate algorithm shifts on TikTok/Meta, and use digital storytelling to bypass traditional gatekeepers.
* The Earned Edge: thrive on the thrill of pitching; maintain a strong media network and create headline‑grabbing narratives.
* Strategic Counsel: act as a senior advisor to clients, keeping up to date with industry developments and helping to identify and mitigate risk.
* Cross‑Functional Leadership: collaborate with in‑house creative, production, tech, and multicultural teams to ensure campaigns are inclusive and accessible to all Australians.
About You
* Experience: 5‑8+ years in a PR or integrated agency environment, managing complex portfolios in the corporate, consumer lifestyle, government or NFP space.
* The Hybrid Skillset: able to discuss CPMs and social sentiment data in one meeting, and media angles for The Age or ABC in the next.
* Values Driven: work that matters, aligned with our Positive Change mission.
* New Media Native: curious about AI, new social platforms, and digital‑first audience consumption.
About Think HQ
Think HQ is a fully integrated, award‑winning B‑Corp certified agency that places positive change at the heart of everything we do. We offer a range of services spanning strategy, tech, creative, PR, events, and diversity‑centric audience engagement, delivered by a collaborative team. Part‑time and flexible work arrangements are considered; we are a family‑friendly, hybrid workplace.
We welcome and actively encourage applications from people of all ages, abilities, and cultures, including Aboriginal and Torres Strait Islander peoples, LGBTQIA+ people, multicultural community members, language speakers other than English, people with disabilities, older Australians and parents returning to the workforce.
Apply Now
Submit your CV and a cover letter describing a campaign you led that successfully bridged the gap between digital and earned on our Careers Page.
Seniority Level
Mid‑Senior level
Employment Type
Full‑time
Job Function
Advertising, Strategy/Planning, and Business Development
Industries
Advertising Services and Public Relations and Communications Services
#J-18808-Ljbffr