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General Manager & CSL @ Detrack Systems | Scaling and Growing Tech Startups for 10+ years
About Us
Detrack is a SaaS real-time vehicle tracking & electronic proof of delivery solution that works globally. Detrack is now used in over 50 countries, supporting 35 different types of business. As a global solution, the app is currently translated into 21 languages, with more than 58,000 installations.
We have a dynamic working environment with an open culture and a diverse global team. We seek to employ best practices in all that we do and a drive to expand our growth worldwide.
About the Job
Reporting to the GM and Board of Directors, the Marketing Lead will lead all aspects of marketing and content as part of our PLG strategy, working in close collaboration with the broader team to drive growth and expansion into new regions and verticals.
Responsibilities
* Build and set the overall marketing and content growth strategy
* Work with sales, product, engineering, CSM, and leadership teams to understand the company's profile and sector positioning, to inform the development of content to fit the objective of the brand, and ensure content is delivered to the right audience through insightful targeting and segmentation
* Develop, manage and report end-to-end on all digital marketing campaigns. Campaigns will encompass Search Engine Optimisation (SEO), content marketing, pay-per-click marketing, account-based marketing (ABM) and email direct marketing
* Design cross-functional and cross-channel campaigns that deliver results
* Lead and manage the marketing team
* Manage contractors, and vendors and deliver to the marketing budget
* Oversee development of content to support marketing and growth strategies, project manage graphic design, website/front-end development and technical SEO partners to ensure accurate and timely delivery of content to support content marketing strategies
* Facilitate the expansion of the company's products to new markets
* Lead new marketing technologies and strategies to innovate, improve efficiency, and generate tangible results
Qualifications & Experience
* Bachelor's Degree or equivalent experience.
* Former SaaS Marketing experience is a must.
* 10+ years of related work experience,
* 5+ years in a B2B SaaS marketing leadership role,
* Experience hiring and managing high performingteams
* Demonstrated experience in both inbound and outbound (ABM)
* Experience in ProductLed Marketing (PLM) highly preferred
* Experiencedesigning, crafting and organizing integrated campaigns such as webinars, email marketing, digital across the entire customer lifecycle
* Deep understanding of SEO, paid marketing, email direct marketing and other digital marketing strategies
* Capability to develop content driven growth strategies
* Passionate and pro-active, driven and results orientated
* Outstanding verbal and written communications skills
* Experience with marketing tools and automation such as Hubspot, Intercom, Monday.com, Google Analytics, Semrush, HotJar
* Previous experience managing contractors or outside agencies
The ideal candidate (You)
We're looking for a data-driven, tech-savvy, growth-minded marketer. You possess a go-getter mindset and a desire to hit targets, you don't shy away from responsibility and can inspire people to follow you.
Seniority level
* Seniority level
Director
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing and Sales
* Industries
IT System Custom Software Development
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