Job Description:
We are seeking a skilled Digital Performance Lead to play a critical role in executing and optimizing our paid search strategy for key consumer health clients.
* Campaign Management & Optimisation:
The successful candidate will be responsible for managing and optimizing large-scale SEM campaigns across Google Ads, Microsoft Advertising, and other relevant platforms.
* Performance Analysis & Reporting:
Our ideal candidate will provide regular, insightful performance reports and dashboards, clearly communicating results and actionable recommendations directly to clients.
* Collaboration & Knowledge:
This is an excellent opportunity to work closely with wider agency teams to ensure integrated strategies and collaborate with client teams to contribute to shared best practices.
* Innovation & Industry Knowledge:
Staying up-to-date with the latest SEM trends and algorithm changes, especially those impacting the consumer health sector, is essential for this role.
* Budget Management:
The Digital Performance Lead will effectively manage client paid search budgets, ensuring optimal allocation and ROI.
Requirements:
* Experience:
A minimum of 3+ years hands-on experience managing and optimizing large-scale paid search campaigns within a media advertising agency is required.
* Skills:
The successful candidate must have deep expertise in all facets of Google Ads, advanced proficiency in Google Analytics, and strong analytical, problem-solving, and client-facing communication skills.