Joining one of the biggest Fashion Retailers in Australia and the 1 brand in their category, in a newly created role, to lead & develop the CRM and Loyalty strategy for both local and international audiences. The Role: This a highly strategic, high-impact role, to lead and deliver the end to end CRM & Loyalty strategy, reporting straight to the GM of Digital and working alongside a stellar eCommerce & Digital team, in a true partnership. This role will be key in shaping and executing customer lifecycle strategies, driving engagement and living and breathing data and insights, to drive decision making and deliver a seamless customer experience. Key Responsibilities & Experience: Solid experience with delivering high-performing, impactful CRM strategies across multiple channels, within the Retail, Fashion or eCommerce sectors Solid, indepth technical knowledge of SFMC, Klaviyo, Emarsys or similar platforms Prior experience with managing or even better, launching Loyalty Programs into market A strong track record in delivering growth across all key metrics and delivering campaigns Email, SMS, Push, Social, and Web channels Strong experience with in-depth customer segmentation work, targeting, and persona frameworks The ability to analyse, interpret & present customer behaviour and translate insights into lifecycle marketing initiatives Implement test-and-learn approaches including A/B and multivariate testing Benefits The opportunity to make serious impact in this newly created, Leadership role, managing strategic development across CRM & Loyalty Joining a global Fashion brand, with a cult following, with hugely loyal audiences across ANZ, North America, UK & wider EU markets Stunning central Sydney office location and flexi-hours to suit your own schedule Fully stocked kitchen, plus catered lunch events up to 70% product discounts Learning & progression opportunities, partnering with Creative, eCommerce & Digital Marketing teams, for full-funnel exposure Join a team that's headed up by some of the most impressive Digital leaders in the industry A high-energy, tight-knit team culture, that's scored record breaking engagement levels this year Excited? You should be! If this sounds like you, apply today or email your resume straight to charlottejohnson@jivaro.com.au