Acquisition Lead | HealthTech Marketplace | $130k + super | Sydney, Hybrid
Own paid performance, test new channels, and lead the next phase of digital growth for a purpose-driven healthtech brand.
About the Company
We're partnering with a fast-scaling two-sided marketplace making healthcare more accessible, personalised, and user-friendly. Operating across multiple verticals within health and wellness, this brand is on a mission to make care more personalised and connected for Australians.
Backed by a high-performing product and marketing team, they're building smart growth loops - and this role is at the heart of it.
About the Role
As Acquisition Lead, you'll take full ownership of paid digital acquisition, with a strong performance foundation, and a mandate to diversify beyond SEM into new growth channels.
You'll manage budgets, lead testing, build creative briefs, optimise funnels, and be the go-to for performance insight. From SEM and SEO to Reddit, TikTok, and Meta, you'll help shape the next era of user acquisition across both B2C and B2B (roughly 80/20 split for now).
Perfect for someone who's both strategic and hands-on, and thrives in high-autonomy, high-impact roles.
Responsibilities
* Own and optimise paid search campaigns (Google Ads is a must)
* Explore, test, and scale new acquisition channels (Reddit, TikTok, LinkedIn, etc.)
* Drive experiments and conversion optimisation across the full funnel
* Collaborate with in-house creative, CRM, product and analytics teams
* Manage reporting, attribution, and weekly performance deep-dives
* Support SEO strategy alongside agency partners
* Bring creative ideas to the table and drive execution at speed
Requirements
* 5+ years in digital acquisition or performance marketing
* A Google Ads expert - you're in the tools, not just managing the numbers
* Some experience launching and testing new paid channels
* Confident in analytics, attribution and conversion measurement
* Bonus points if you've worked in B2C, marketplace, or health/wellbeing industries
* Strategic thinker, comfortable being the expert in the room
Why Apply?
* Join a mission-led brand making healthcare simpler and more accessible
* High-impact role with full ownership across paid, SEO, and experimentation
* Real budget, real autonomy, and the tools you need to succeed
* Work directly with the CMO, designer, and product team
* Sydney-based HQ with a brilliant, collaborative team
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