Winter is 'snow' much fun...bring your creative marketing skills to the team this white season!
Overview
The opportunity: We are looking for a creative individual who can think outside the box. Join our team to showcase the beauty and wonder of Lake Mountain Alpine Resort this 'white season' by increasing brand awareness through various marketing channels. This includes developing content, monitoring engagement, and responding to comments and messages.
Key to this role is the ability to monitor the effectiveness of marketing campaigns and report on key metrics such as website traffic, social media engagement, and overall brand reach. By analysing these metrics, you will provide insights and recommendations to improve future campaigns, ensuring that Lake Mountain Alpine Resort remains a top destination for winter enthusiasts.
You will work closely with the Visitor Experience Supervisor and other team members to deliver exceptional customer service, both indoors and outdoors—so don't forget to pack your winter woollies!
Lake Mountain Alpine Resort is a family‐oriented snow play park and the closest alpine snow resort to Melbourne, just a short 2 hour drive from the city centre.
Key Accountabilities
* Visitor Engagement: Provide information and support to visitors, ensuring a positive and safe experience.
* Social Media Management: Manage the resort's social media presence daily by developing engaging content, monitoring engagement, and responding to comments and messages. Represent Lake Mountain as the face of the resort on national and local TV broadcast, radio, online media and socials.
* Marketing Metrics: Track and report on the effectiveness of marketing campaigns, focusing on key metrics such as website traffic and social media engagement.
* Teamwork and Flexibility: Support the broader Visitor Experience team when necessary to ensure the overall success of events and resort operations.
Skills, Experience & Qualifications
* Minimum 2 years of industry experience in tourism, hospitality or a related field.
* Certificate or Degree in business, tourism, events or marketing or related discipline (desirable).
* Demonstrated ability to develop and execute marketing campaigns across multiple channels and platforms.
* Experience and understanding of digital marketing techniques and strategies, including SEO, SEM, PPC, email marketing, social media marketing, and content marketing.
* Excellent communication skills, both written and verbal.
* Laser‐sharp focus for the big and small details.
* Exceptional time‐management skills with the ability to prioritise tasks to meet deadlines whilst multitasking.
* Computer literacy with knowledge of Word, Excel and general knowledge of apps/databases.
Candidate Requirements
* Full Australian working rights.
* Current Australian driver's licence.
* Passes a police check and random drug & alcohol tests.
* Willing to obtain a Victorian Working with Children Check – Employee.
* Available to work weekends and school holidays (on‐resort).
* Available from June to September 2026 (or the declared snow season).
Need more details? For more information including a copy of the Position Description, please contact careers@alpineresorts.vic.gov.au
Compensation
Hourly rate: $38.14 per hour (inclusive of casual loading), plus super.
Location
Lake Mountain, Marysville, 3779 Victoria.
How to Apply
Click on "Apply" and upload your resume and cover letter, detailing your suitability and how you meet the key accountabilities and experience required. Applications will be reviewed daily, so do not delay submitting your application. Shortlisted candidates will be contacted.
Applications close: 3rd April 2026.
*Limited off‐resort staff accommodation is available for successful applicants. Please discuss this with your hiring manager if you require accommodation.*
About Us
Established on 1 October 2022, Alpine Resorts Victoria provides sector‐wide focus and strategic leadership to the management of Victoria's six alpine resorts: Falls Creek, Lake Mountain, Mt Baw Baw, Mt Buller, Mt Hotham and Mt Stirling. Each resort provides a unique experience of Victoria's beautiful and remote alpine landscapes. Together we support regional communities by attracting over one million visitors a year and sustaining ten thousand jobs.
Alpine Resorts Victoria is an equal opportunity employer and supports diversity and inclusion in the workplace.
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