Join to apply for the Senior Conversion Optimisation Specialist role at Harvey Norman2 weeks ago Be among the first 25 applicantsJoin to apply for the Senior Conversion Optimisation Specialist role at Harvey NormanGet AI-powered advice on this job and more exclusive features.Direct message the job poster from Harvey NormanPeople & Culture || Talent Acquisition Advisor || HR Generalist || Harvey NormanHigh impact roleLocated in Homebush West, we offer flexible hours, on-site parking, and easy access to the train stationPathways for continuous learning and career growthHarvey Norman is one of Australia’s most iconic retail brands and the Harvey Norman Online Franchisee provides the online and digital offering for the Harvey Norman, Domayne and Joyce Mayne brands across Australia.We are seeking aSenior Conversion Optimization Specialistto lead efforts in improving website conversions. This is a hands-on role, where you’ll identify opportunities, analyse customer behaviour, and collaborate with teams across UX, creative, merchandising, and development to bring improvements to life. Yourstrong technical analytics skillswill play a key role in helping the business make smarter, data-driven decisions.Enjoy a flexible work environment with a balanced mix of regular in-office days at our Homebush West location and the convenience of working from home.You will be responsible for:Lead the development and executive of a comprehensive CRO roadmap, aligned with business goals and online roadmap.Identify and prioritise opportunities for improving conversion rates across key user journeys.Establish and grow a robust A/B testing and experimentation capability, including test design, execution, and continuous interaction.Customer Experience AnalysisConduct in-depth analysis of customer behaviour using quantitative and qualitative data sources to uncover friction points and identify optimization opportunities.Generate actionable insights through regular journey analysis and funnel performance reviews to guide site experience improvements and conversion rate optimisation.Drive enhancements to the analytics platform setup—ensuring accurate data collection, tracking implementation, and data integrity across tools and events.Performance Measurement & ReportingDesign and maintain ongoing reporting frameworks to monitor performance of key website features, on-site campaigns, and merchandising initiatives.Track the conversion impact of new feature releases, site changes, and promotions, surfacing trends and opportunities for iteration.Use data visualization tools to present performance insights in clear, digestible formats for both technical and non-technical audiences.Deliver regular performance reports and executive summaries to management, highlighting key findings, trends, and recommendations.About youYou are someone who takes initiative, works confidently alone, and enjoys team collaboration.You will also have;In-depth experience in Conversion Rate Optimization, web behaviour analytics, or A/B testing and experimentation.Hands-on expertise with web analytics and customer experiences tools such as Adobe Analytics and FullStory, along with experimentation platforms like Adobe Target, Optimizely, AB Tasty, or Dynamic Yield.Strong practical knowledge of statistical analysis, including concepts like confidence intervals, statistical significance, and hypothesis testing.Proficiency in data visualization and the ability to clearly communicate insights and analysis findings to both technical and non-technical stakeholders.A solid understanding of e-commerce UX best practices, particularly around optimizing user journeys and reducing friction.A proactive, data-led approach with a focus on continuous improvement and delivering measurable business outcomes.This opportunity will provide:Professional development and career progression.A supportive team environment that celebrates diversity and promotes a healthy work and family life balance.Opportunities to make discounted purchases on a great range of products and services.Opportunity to make a direct impact on the customer experience and business performance.Have we got your interest?Apply now to be considered to join our dedicated team.Please note that only people with the right to work in Australia should apply for this position.Recruitment Agencies- thank you for thinking of us, however we do endeavour to fill our opportunities through direct channels wherever possible. If we find that we do need agency assistance, we’ll be in touch.Seniority levelSeniority levelMid-Senior levelEmployment typeEmployment typeFull-timeJob functionJob functionMarketingIndustriesRetailReferrals increase your chances of interviewing at Harvey Norman by 2xGet notified about new Conversion Specialist jobs in Homebush, New South Wales, Australia.Sydney, New South Wales, Australia 1 day agoClient Services Representative (12 Months)Sydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 2 weeks agoClient Services Representative (Contractor)Sydney, New South Wales, Australia 2 months agoSydney, New South Wales, AustraliaA$100,000.00-A$110,000.002 days agoSales and Client Service, Assistant Vice PresidentSydney, New South Wales, Australia 3 days ago2026 Graduate Brand Analyst, Amazon Vendor ServicesSydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 2 weeks agoDigital Performance Specialist - MarketingSydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 1 month agoBankstown, New South Wales, Australia 3 weeks agoSydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 3 days agoSydney, New South Wales, Australia 4 months agoSYD Client Services Dir. 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