The Sydney Symphony Orchestra is Australia's flagship orchestra, presenting extraordinary performances that inspire, challenge, and engage audiences in Sydney and beyond. Performing at the iconic Sydney Opera House and across NSW, the Sydney Symphony is committed to artistic excellence, innovation, and fostering a deep connection with our community. Through live concerts, digital programs, education initiatives, and collaborations with leading artists, the Sydney Symphony brings the joy of orchestral music to audiences everywhere. We value Integrity, Connection, and Joy.
THE ROLE
The Loyalty Marketing Coordinator plays a key role in delivering customer-focused marketing initiatives that deepen engagement with the Sydney Symphony Orchestra's audiences. Working within the Lifecycle Marketing team, this role supports strategies that enhance customer retention, encourage repeat attendance, increase subscription sales, and strengthen long-term loyalty and philanthropy. The coordinator will help turn audience insights into meaningful, personalised experiences that inspire ongoing connection with the orchestra.
In this position, the coordinator will execute targeted campaigns designed to welcome back first-time attendees, reactivate lapsed audiences, and nurture current customers at every stage of their journey. They will support the creation and delivery of multi-channel retention and loyalty initiatives ensuring each interaction reinforces the value and excitement of returning to the Sydney Symphony Orchestra (email, CRM-based journeys, appreciation programs, offers, and event-based engagement).
Success in this role requires strong collaboration across departments. The coordinator will work closely with marketing colleagues, customer relations representatives, and the fundraising team to create cohesive touchpoints that strengthen relationships and elevate the customer experience. This is an exciting opportunity for a detail-oriented marketer to contribute to building a passionate and loyal audience for one of Australia's leading cultural institutions.
KEY RESPONSIBILITIES
* Execute customer loyalty and lifecycle marketing campaigns across email, CRM workflows, direct marketing and other channels.
* Support strategies to re-engage lapsed audiences, encourage repeat attendance, and provide personalised communications to new attendees.
* Assist in the delivery of subscriber retention programs and annual season subscription campaigns.
* Build and schedule email campaigns, automated journeys, and segmentation within Tessitura and associated marketing platforms.
* Develop customer appreciation and engagement initiatives that reinforce loyalty and satisfaction.
* Analyse audience insights and campaign performance, preparing reports and recommendations for continuous improvement.
* Coordinate cross-team planning with Customer Relations and Development (fundraising) to ensure a seamless customer experience.
* Manage timelines, asset requests, briefing processes, and approvals for lifecycle marketing activities.
* Maintain accurate customer data, lists, and segmentation rules within CRM systems.
* Occasional presence at venues on evenings and weekends to manage customer activations around concerts.
* Provide general administrative and campaign support to the Lifecycle Marketing team as required.
QUALIFICATIONS & EXPERIENCE
* Tertiary qualifications in marketing, communications, business, or a related discipline (or equivalent experience).
* Experience in digital marketing, CRM marketing, or customer engagement roles, ideally in an arts or loyalty-focused context.
* Strong understanding of email platforms, marketing automation, CRM tools, and audience segmentation.
* Excellent written communication skills and attention to detail.
* Ability to interpret audience insights and campaign data to inform strategy.
* Strong organisational skills with the ability to manage multiple campaigns and deadlines.
* Collaborative mindset and ability to work effectively across multiple teams.
* Customer-centric thinking and an understanding of customer experience principles.
* Familiarity with Tessitura or similar CRM systems (highly regarded).
* Passion for arts and culture, and enthusiasm for engaging audiences with orchestral music.
DEVELOPMENT
* Professional development with focus on lifecycle & retention marketing strategy
* Develop communication and collaboration skills
* Develop expertise in marketing automation platforms
* Keep up to date with the latest marketing trends, technologies and best practices
WHAT WE OFFER
* Salary $70,000 - $75,000 plus superannuation
* Hybrid & flexible working arrangements
* Employee Assistance Program
* Complimentary performance tickets
APPLY NOW
Please apply with a CV and cover letter. Applications close Monday 9 February 2026.
At the Sydney Symphony Orchestra, we're committed to fostering an inclusive and respectful environment for all candidates. When applying, please let us know if you require any reasonable adjustments during the recruitment process.
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