Overview
Go1 is on a mission to enable companies to maximize the potential of their people, from startups to the world's largest aggregator of learning content. We solve hard problems, embrace ambiguity, and move quick to shape solutions that impact millions of learners worldwide. We figure it out together and continuously strive to progress individuals, organizations, and society.
We are seeking an experienced Campaign Content Producer (9-month contract) to help execute and amplify our B2B demand generation and brand campaigns. You'll work with the Growth Marketing team to craft compelling, conversion-focused content across channels, including paid media, email, website, blog, and social.
This role suits a creative, tech-savvy writer who thrives in a fast-paced, collaborative environment and can create both traditional marketing content and interactive assets using AI tools.
What You'll Do
Partner with the Senior Campaign Manager to translate campaign briefs into high-converting content across email, ads, social, landing pages, and nurture sequences.
Write and edit clear, engaging copy for paid media ads, website landing pages, email nurture sequences and drip campaigns, scripts, storyboards, event collateral, and campaign messaging frameworks.
Repurpose long-form content into snackable, channel-optimized formats for social media (e.g., social copy, blog snippets, sales collateral).
Use AI tools (e.g., ChatGPT, Descript, Synthesia, Canva) to develop short-form interactive content, social media videos, and visual content to boost engagement.
Align content with campaign objectives, brand tone, SEO best practices, and channel-specific formats.
Collaborate with internal stakeholders including Campaigns, Design, and Product Marketing.
Develop messaging frameworks that align with personas, industries, and product use cases.
Track performance of content assets and iterate based on campaign results.
Skills required
Strong B2B storytelling
Ability to translate product positioning into compelling campaign hooks
Experience with webinar scripting and campaign creative briefs
Close collaboration with design, digital, and sales/SDRs
What We're Looking For
Proven experience writing B2B marketing content for SaaS or tech companies
Direct experience in Learning & Development (L&D;), HR tech, or employee training and enablement sectors
A strong portfolio of campaign-driven work across digital channels
Demonstrated ability to craft conversion-optimized content for different stages of the funnel
Experience with AI content tools for video, visuals, or interactivity
Comfortable working with distributed teams and managing multiple deadlines
Located in Australia (US timezone alignment required for meetings)
Nice to Have
Familiarity with HubSpot, Ahrefs, or other marketing tools
Prior work with fast-growing or enterprise SaaS brands
Note: Remote-friendly role with eligibility for the company's remote program.
Benefits:
At Go1, employee benefits extend beyond a pay cheque to support and empower our team to bring their best selves to work each day, driving our mission to unlock positive potential through a love of learning.
Base salary plus annual bonus or commission plan
Employee Stock Option Plan: opportunity to share in our success
Public Holiday Swap: swap a public holiday for another preferred day
Flexible Working: hybrid and remote options
Wellbeing & Learning Days: five additional paid days per year
Learning Budget: $500 USD per financial year, plus Career Growth Budget
WFH/Transport Budget: monthly allowance for internet/phone or public transport
Home Office Setup Budget: one-off allowance for desk, chair, and/or monitor
Parental Leave: minimum 18 weeks paid parental leave for primary carers + 6 weeks for secondary carers
Wellbeing Support: access to counselling and wellbeing app via Nilo Health
Life at Go1:
Life at Go1 – LET'S GO!
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📌 Marketing Campaign Content Producer (Freelance)
🏢 Go1
📍 Hobart