Job Description
We are seeking a dynamic and results-driven professional to join our revenue marketing team. The successful candidate will develop and execute marketing strategies for trade shows and events to raise brand awareness, drive pipeline, and enable sales. This role requires collaboration with sales, marketing, and product teams to align activities with business objectives and drive bookings in the North America market.
Responsibilities
* Develop and implement comprehensive strategic marketing campaigns to drive brand awareness, lead generation, and revenue growth through our in-person and virtual events across North America
* Create, manage, and execute strategic plans, briefing documents, and personas leveraging business, brand, and market data insights to effectively drive business outcomes and ROI
* Ensure in-person events align with key business objectives and our presence is aligned to event personas
* Collaborate cross-functionally as a liaison between sales, partner marketing, brand, product marketing, and lifecycle marketing to ensure alignment on audience, positioning, and product development
* Collaborate with marketing ops to report out on event metrics, ROI, and KPIs to stakeholders at all levels, including sector leadership
* Manage, evaluate, and adjust event marketing budgets and resources
* Own, optimize, and identify technology to improve events, both physical and digital
* Align with brand and product to personalize field marketing campaigns based on brand positioning and product value props
Qualifications
* 5+ years of experience driving ROI through trade shows and events
* Proven success in developing marketing plans and campaigns
* Excellent communication, critical thinking, and problem-solving skills
* Highly organized with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment
* Ability to think strategically and analytically to help advance the brand
* Experience with marketing technology and CRM tools such as Hubspot, Marketo, and Salesforce
* Experience managing and planning event logistics
* Willingness to travel to events to support the sales and brand teams (Approx 20-25% of the time)
Benefits
Trimble offers comprehensive core benefits that include Medical, Dental, Vision, Life, Disability, Time off plans, and retirement plans. Most of our businesses also offer tax savings plans for health, dependent care, and commuter expenses, as well as Paid Parental Leave and Employee Stock Purchase Plan.
Others
Equality and inclusion are fundamental to our culture. Trimble is proud to be an equal opportunity employer and we welcome candidates regardless of race, color, sex, gender identity or expression, sexual orientation, religion, age, disability, veteran status, pregnancy, national origin, marital status, genetic information, or any other protected characteristic.