Job Description
We are seeking an experienced Marketing Manager to drive revenue growth in our SMB segment across APAC. The successful candidate will design and launch database marketing campaigns to surface new business and unlock cross-sell and up-sell opportunities within our existing customer base.
This role requires a strong analytical mindset and creative approach, with the ability to continuously uncover new opportunities to optimise our marketing performance and drive measurable business results.
The ideal candidate will have 4-5 years' marketing experience, preferably in a field-facing role, and excellent project management skills. They will also be able to work collaboratively in a cross-functional team environment and possess solid business acumen.
Responsibilities:
* Manage a robust calendar of frequent and highly targeted campaigns and events to drive consistent pipeline for the sales teams.
* Responsible for the end-to-end campaign management; from campaign ideation, content, design and execution, measurement and optimisation.
* Develop the playbook for in-office prospect events that support deeper connection and in-person experiences with prospects for the sales team.
* Become the go-to expert for our SMB segment, identifying their needs and buying behaviour and aligning campaigns to surface high intent buyers.
* Develop strong relationships with key stakeholders across Regional Marketing, Central Marketing and Sales to ensure alignment and maximise results.
* Feel comfortable working in a high-paced environment, producing multiple campaigns per month.
* Staying up-to-date with industry trends, competitors, and best practices in marketing to continuously improve strategies and gain a competitive edge.
Requirements:
* You have 4-5 years' marketing experience, preferably in a field-facing role.
* You're extremely analytical, leveraging data to inform all your campaigns.
* Excellent project management skills.
* Strong stakeholder management skills and the ability to hold stakeholders accountable for developing and delivering programs within a very high-velocity, shifting environment.
* Ability to work collaboratively in a cross-functional team environment.
* A clear understanding of B2B SaaS sales processes, field marketing, and sales enablement content creation.
* Solid business acumen, with marketing or sales experience or enablement experience, is a must.
* Are an excellent communicator, writer, and storyteller in English.
Benefits:
* Hybrid work environment - You can choose to work from Home, Office or Flex.
* An education allowance up to USD$5,000 per annum.
* Unlimited Time Off Policy.
* Private health insurance allowance & annual fitness reimbursement.
* Primary Caregiver Leave of 16 weeks and Secondary Caregiver Leave for 6 weeks.