ECommerce Campaign & Retention Manager | Full Time
Urban Brew – a Podpac brand – is not just Australia\'s fastest-growing eCommerce coffee star, but a mission-driven powerhouse. Our vision? To caffeinate the world with joy, aiming to enhance the lives of 100,000 people, one brew at a time.
Combining our strengths as a local manufacturer and direct-to-consumer retailer, we eliminate the middleman to deliver an unrivaled coffee experience that is affordable and eco-friendlier than aluminum pods, protecting our planet for future generations.
Our focus is on enriching our customers\' lives by making them feel genuinely valued. Our blend of engaging, entertaining, and educational experiences coupled with delightful surprises cultivates more than just customer loyalty; it transforms our customers into raving fans.
We are a certified Great Place To Work. Everyday we live the values of customer-first mindset, continuous improvement, collaboration & respect and passion for greatness.
Urban Brew is no ordinary brand, and we aren\'t looking for ordinary applicants. We don\'t merely hire; we seek the extraordinary and set the bar exceptionally high.
About the Role
Reporting to the Head of eCommerce, the eCommerce Campaign & Retention Manager plays a key role in bringing our eCommerce marketing strategy to life. This role is responsible for coordinating cross-channel campaigns, driving retention and loyalty initiatives and delivering a consistent, customer-first experience across our digital touchpoints and multiple brands.
Sitting at the intersection of project coordination and creative delivery, the role works closely with the Optimization Manager to align content, promotions and communications with our business goals.
Key Responsibilities
Drive campaign performance by coordinating seamless, on-brand, omnichannel marketing initiatives. Ensure campaign timelines, messaging, and promotions align with operational capabilities and customer experience goals.
Guide and coordinate the Content Team to deliver compelling creative assets across copy, design, email, social, and web. Ensuring outputs align with brand and campaign objectives
Manage loyalty and subscription program initiatives that deepen customer engagement, connection, and advocacy
Translate data into actionable recommendations that improve conversion, retention, and customer engagement
Manage the marketing calendar, coordinating priorities and resources to deliver high-quality campaigns on time and on brief
Work with the Head of eCommerce to coordinate and deliver eCommerce projects by managing timelines, deliverables, and creative outputs for initiatives
Work collaboratively with the eCommerce team to align campaign plans with data-driven insights, CRM activity, and UX strategies.
Shopify/Shopify Plus
Headless / PWA websites
Google Analytics/Data Studio
Facebook/Instagram
TikTok
Asana
Various other apps
While experience with most of these tools is advantageous, it\'s not a strict requirement
About You
3+ years in an eCommerce, digital or marketing co-ordination or management role
Proven ability to manage campaign timelines, deliverables and cross-functional execution
Strong understanding of customer lifecycle marketing retention best practice
Proven experience with loyalty programs and subscription models
Strong critical thinking and problem-solving skills, with the ability to translate business objectives into solutions
Proven experience with CRM/EDM tools, especially Klaviyo
Exceptional organisational skills and attention to detail
Excellent verbal and written communication
A collaborative, proactive, and customer-first mindset
What We Offer
Join a growing, creative team that doesn't take itself too seriously
Freedom to test, learn, and own your ideas from start to finish
A fun, flexible workplace that values balance, banter, and getting stuff done
Coffee. (Like, good coffee. And plenty of it)
To Apply
Please lodge your application via Seek. Please include a cover letter (specific to this role) and resume in PDF format. In the cover letter, include:
What do you love about eCommerce?
Why would you excel in this role?
How you would live our values?
Applications for this role will close on Friday, 12 September 2025. Don\'t miss the opportunity to be part of an innovative eCommerce team and contribute to our exciting journey!
Podpac is an equal opportunity employer and maintains a smoke-free workplace.
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