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Metagenics is one of the leading suppliers of Natural Medicines in Australia and New Zealand. You may know us by one of our market‐leading brand names including Metagenics, Inner Health, Ethical Nutrients and Endura. Metagenics believes in helping as many people as possible live happier, healthier lives. It's why, when we defined Metagenics' Mission, Values and Vision, we started with our company's own DNA. United by purpose and our core values of Integrity, Authenticity, Respect, Diversity & Inclusion & Health & Happiness, the Metagenics team is dedicated to providing effective products and solutions. Additionally, we are proudly BCorp Certified – a demonstrated commitment to balancing people, planet and profit by meeting the highest global standards of social and environmental performance & legal accountability.
We are seeking a permanent full‐time Digital Content & Creative Manager – ANZ to join our friendly and skilled Digital team, to be located in our ANZ Northgate Head Office.
Reporting to the Head of Digital – ANZ, this critical role to our business growth will lead our social‐first content strategy that drives brand awareness, customer acquisition, engagement and conversion across our digital ecosystem.
As Metagenics continues to evolve our consumer digital journey and build on strong growth achieved to date, we seek a Digital Content & Creative Manager to help scale the next phase of digital growth through the development of high‐quality digital content across both paid and organic channels, focusing on social media, influencer partnerships, UGC and digital storytelling across our customer journey. Additionally, this versatile appointment will support website content, SEO and broader campaign activity and work closely with digital, brand and performance marketing teams, acting as a lynchpin ensuring our content is platform‐native, high performing and optimised for growth across social, paid media and e‐commerce channels.
Leading a team of three in‐house content creators and influencer specialists, this role will provide direction, coaching and support to ensure the consistent delivery of high‐quality, high‐performing content. The role also acts as the primary liaison with agency partners and external creative freelancers, coordinating production, managing briefs and ensuring all content aligns with brand standards, campaign objectives and digital performance goals.
Our ideal appointment will be obsessed with social media; live and breathe what's happening across platforms like TikTok, Instagram and YouTube, on the lookout for emerging trends, viral formats and new ways brands are showing up creatively.
Key responsibilities
* Develop and execute a social‐first content strategy aligned with the AOP, digital growth priorities and brand objectives.
* Lead the planning and delivery of a consistent pipeline of content across social, website, paid media and digital channels.
* Maintain and manage the digital content calendar, ensuring alignment with key campaigns, launches and trading priorities.
* Identify opportunities to repurpose and scale content across multiple channels and formats.
* Develop and manage the organic social media strategy across platforms including Facebook, Instagram, TikTok, YouTube and emerging channels.
* Plan and deliver platform‐native content designed to maximise engagement, reach and audience growth.
* Oversee social listening and community engagement to strengthen brand connection with consumers.
* Build and scale the influencer and creator program, identifying relevant partners and ensuring creator relationships are nurtured by the team.
* Brief and manage influencer agencies and ambassador partners to deliver high‐quality, authentic content aligned with brand messaging.
* Drive the development and use of user‐generated content to support both organic social and paid media campaigns.
* Ensure influencer and creator partnerships deliver measurable impact across brand awareness, engagement and acquisition.
* Lead the production of best‐in‐class digital content including low‐fi video, photography, educational content and campaign creative.
* Work with designers, photographers, videographers, creators and agency partners to deliver high‐quality assets.
* Ensure content production processes are efficient and scalable to support ongoing digital growth.
* Maintain strong creative standards and ensure content reflects the brand's tone, positioning and visual identity across all digital channels.
* Develop and optimise website and landing page content that supports e‐commerce growth and conversion.
* Work with the eCommerce team and SEO agency to identify content opportunities and improve organic search performance.
* Ensure product pages, educational content and blog content support both SEO and customer education.
Skills and experience
* Degree in marketing, digital, communication, or related disciplines (essential).
* Significant tenure and impact in digital or social media roles, building social‐first content.
* Experience in leading a team, including management of workload & professional development.
* A deep understanding of current platforms, algorithms and emerging trends.
* A gifted storyteller with exceptional copywriting and editing skills.
* Experience leading influencer and UGC programs and a track record of scaling successfully.
* Demonstrated ability and understanding of digital marketing reporting systems including Google Analytics, Google Keyword Tool, Data Studio and BI Tools (Microsoft Power BI desired but not mandatory), highly regarded.
Job benefits and perks
* Eligible for up to 2 Work from Home days per week.
* Eligible to participate in our Company Bonus Program.
* Heavily discounted product for yourself and family to purchase, with complimentary product available in the office, free onsite parking.
* An Annual Recognition Program that recognises employee performance and alignment to our Values and active Culture.
* Access to Perkbox, an employee benefits and discounts provider of major brands, as well as onsite Yoga, Ping Pong and Art Classes.
* Company Profit Share.
* Annual end‐of‐year Recognition Awards.
* Access to complimentary product.
* Access to Employee Assistance Program for yourself and family.
* Complimentary consultations with our in‐house Naturopaths.
* Wellness at Work Program inclusive of yoga, meditation, table tennis, monthly fruit deliveries and much more!
You will have a passion for storytelling and creating content that people genuinely want to watch, share and engage with. You're naturally curious about what works on social, from trending sounds and creators to new formats and platform features, and you love experimenting to stay ahead of the curve. In return, you can expect to enjoy a rewarding team and company culture with relevant recognition and development opportunities.
If you want to work in a mission‐driven organisation and contribute to helping people live happier, healthier lives, then we'd love to hear from you.
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Your application will include the following questions:
* Which of the following statements best describes your right to work in Australia?
* How many years' experience do you have as a Creative Manager?
* Have you worked in a role where you had team and or line management responsibility?
* What's your expected annual base salary?
* How much notice are you required to give your current employer?
* Do you have significant tenure and impact in digital or social media roles, building social first content, with a deep understanding of current platforms and algorithms?
* Do you have experience leading influencer and UGC programs and track record of scaling successfully?
* Do you have a demonstrated ability and understanding of digital marketing reporting systems including Google Analytics, Google Keyword Tool, Data Studio and BI Tools?
For over 30 years, Metagenics has been dedicated to helping people live happier, healthier lives.
Metagenics strives to deliver optimal health solutions and products that work through our market leading brands; Metagenics, Inner Health, Ethical Nutrients and Endura Sports Nutrition.
With over 350 employees across ANZ, our passion for scientific discovery, unparalleled quality and trusted partnerships has positioned us as an industry leader in functional nutrition and integrative medicine. Our quality processes set new standards in safety and efficacy, and will continue to do so in the future. At Metagenics, seeing natural medicine become integrated into everyday healthcare is part of our vision which inspires all that we do.
Metagenics – Australia's and New Zealand's leading natural health science company and proudly the first natural medicine company in Australia and New Zealand to become B Corp certified!
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