Digital Marketing/ Google Ads and SEO SpecialistAdd expected salary to your profile for insightsSalary: Competitive, based on experienceAbout Us: At Core Collab, we are passionate about innovation, creativity, and delivering results that exceed expectations. As a leader in Fitness Equipment, we understand the power of digital presence and are looking for a dynamic Digital Marketer to join our team. If you’re driven by data, motivated by creativity, and eager to be part of a company that values growth, this is the role for you.Job Overview: We are seeking a talented and motivated Digital Marketer - Google Ads specialist to develop, implement, track, and optimise our digital marketing campaigns across all digital channels. Reporting to the digital marketing manager & managing director. Full mentoring provided.Key Responsibilities:Develop and execute comprehensive Google Ads strategies that drive online salesConduct thorough keyword research and audience targeting (audience segments) to identify high-potential opportunitiesCreate and manage campaign budgets, ensuring efficient allocation of resourcesForecast campaign performance and provide regular updates on progress towards goalsCollaborate with internal teams to create landing pages and optimise user experienceCampaign Management: Set up, manage, and optimise various Google Ads campaigns of our current accounts (Search, Display, Shopping, Video, Performance Max, YouTube ads, etc.). This role strongly focuses on Google Ads.Write compelling ad copy and design engaging visuals that resonate with target audiencesImplement and manage bidding strategies to maximize ROIMonitor campaign performance closely, identifying areas for improvement and implementing necessary adjustmentsSet up tracking conversions (form submissions, add to cart, purchase), with strong knowledge of Tag Manager and ensuring correct data reflection on Google AnalyticsAnalysis & Reporting:Track and analyze key performance indicators (KPIs) such as conversion rate, CPA, ROAS, CTR, and Quality ScoreUse Google Analytics to analyze conversion data and inform campaign optimizationIdentify trends and patterns in data to improve targeting and messaging strategiesTechnical Skills & Tools:Proficient in Google Ads platform, including campaign setup, management, and optimizationExperience with Google Tag Manager (GTM) for implementing and managing tracking tagsStrong understanding of Google Analytics (GA) for setting up events, analyzing data, and user behaviorFamiliarity with Google Search Console (GSC) for identifying technical SEO issues and keyword opportunitiesStay up-to-date with the latest trends and best practices in Google Ads and digital marketingQualifications:Proven experience in managing and optimizing Google Ads campaignsStrong understanding of digital marketing principles and best practicesExcellent analytical and problem-solving skillsData-driven mindset with a focus on resultsStrong communication and collaboration skillsGoogle Ads certification(s) preferredExperience with Shopify, web skills, SEO knowledge (SEMRush) is a plusStrong understanding of social media platforms, e.g., Meta Ads ManagerExcellent communication and interpersonal skillsAbility to work independently and manage multiple projects simultaneouslyBenefits:Competitive salary with performance bonusesFlexible working hours and remote opportunitiesCollaborative and supportive work environmentHealth and wellness benefitsHow to Apply: Please send your resume, cover letter, and portfolio or examples of previous digital marketing work to todd@thecorecollab.com. Include "Digital Marketer - Google Ads Specialist Application" in the subject line.How do your skills match this job?Sign in and update your profile to get insights.Your application will include the following questions:Which of the following statements best describes your right to work in Australia?Which of the following online advertising methods do you have experience with?Which of the following web analytics tools are you experienced with?Do you have experience with Search Engine Marketing (SEM)?How many years' experience do you have in digital marketing?To help fast-track investigation, please include here any other relevant details that prompted you to report this job ad as fraudulent / misleading / discriminatory.Researching careers? Find all the information and tips you need on career advice.
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