Marketing Communications Coordinator
**About the role**:
The Brand and Marketing team contributes to the delivery of the strategic goals of People First Bank by bringing to life our brand campaigns, sponsorships, community initiatives and communication strategies.
As the **Marketing Communications Coordinator** you'll be responsible for supporting the Communications Hub to deliver on the direct marketing and member journeys program of work. You will develop and execute communications strategies in relation to projects, products, services, compliance and member education. This includes the development of copy, liaising with our external marketing suppliers or internal teams, overseeing implementation through to delivery and reporting on success.
**What you'll be doing**:
- Contribute to the development, execution and optimisation of direct marketing, journey program of work and marketing lifecycle strategies and campaigns.
- Build, send and report of member communications and journeys through Salesforce Marketing Cloud.
- Effectively work with internal business stakeholders to ensure member communications are developed and delivered in line with the brand tone of voice and on time to meet business needs, with the consideration for all member impacts and appropriate channels.
- Write briefs and act as the key liaison between People First Bank and external direct marketing suppliers.
- Utilise direct marketing platforms to build templates for eDM that adhere to best practice standards and brand guidelines.
- Ensure campaign activity is measurable, with clearly communicated targets and tracking.
- Work closely with the Marketing Data Analyst to leverage segmentation data, data insights and predictive analytics to develop and refine the communications strategy to deliver a greater customer experience. Oversee Communications Hub budgets and coordinate invoicing and journals for the accounts department.
**About you**:
We are looking for a confident copywriter who will maintain a persistent focus on the member. You will use automated member journeys and direct marketing to support the Communications Hub to achieve sustainable growth in new members and strong retention of the existing membership base. You will ensure that all member communications consistently embody our brand tone and align to our core values.
Desired Knowledge & Experience:
- Effective communication, stakeholder management and relationship-building skills.
- Exceptional writing skills required for crafting compelling and articulate content.
- Digitally savvy, with an ability to quickly learn new systems and processes including experience with a variety of marketing automation and CRM platforms.
- Understanding of basic database concepts and HTML skills.
- Previous experience working in a Financial Services role.
**Why you'll love working here**
Are you ready to embark on a distinctive career opportunity with People First Bank? Following the merger of People's Choice and Heritage Bank in March 2023, we are on an exciting journey to unify our member focus, products, services, and technology under a single company name and brand. People First Bank embodies our commitment to prioritising people above all else.
We are 100% member owned, with approximately 720,000 members and 1,900 employees. We have dual head offices in Adelaide and Toowoomba, and 95 branches across South Australia, Victoria, New South Wales, Queensland and the Northern Territory, trading under two brands, Heritage Bank and People's Choice.
When you come to work at People First Bank, you'll be joining a team of inclusive, friendly, and motivated employees who value making a difference every day for our members, community, and the planet. We are committed to creating an outstanding working environment where you feel supported, can continue to develop and are proud advocates of our members and our business.
Putting 'People First' starts with our team members and we are committed to creating an outstanding working environment where you feel supported, can continue to develop and are proud advocates of our members and our business.
We believe the little extras can make a big difference in supporting your success
- We offer a range of attractive benefits for our team members including career development opportunities, discounts on financial products and services, and celebrate the work of our people through our peer driven recognition program.
- Paid parental leave and special leave provisions.
- Employee banking benefits and discounted insurances.
- Career development opportunities, and ongoing training, coaching and support.
- A dedicated Employee Assistance Program for you and your family to access in times of need.
- Access to wellness initiatives for you and your immediate family members.
- Paid volunteering days and access to a diverse range of community and charitable initiatives.
**Next Steps**:
Applications close **8am** **Monday 9 December 2024.**
Job ID 300000071