Department: Creative
Location: Sydney
Description
Imagination Australia is seeking an innovative and dynamic freelance Creative Strategist to join our team and lead the strategic direction for some of the most ambitious projects in the industry. In this flexible role, you will play a pivotal part in shaping and delivering breakthrough creative strategies that solve complex business and marketing challenges for our diverse range of clients.
Key Responsibilities
1. Strategic Leadership: Work alongside senior leadership to shape Imagination's future, helping to guide the agency's strategy and direction while delivering world-class projects that inspire and innovate.
2. Client Relationships: Develop strong, influential relationships with clients across various levels, from the C-suite to mid-level managers, and educate them on world-class strategic thinking and creative solutions.
3. Creative Strategy Development: Lead the creation of strategic plans for client projects across a variety of sectors, ensuring that strategies are inspiring, grounded in deep insights, and creatively impactful.
4. Collaboration: Work closely with Creative Directors and Client Service teams to bring compelling, creative strategies to life and inspire teams to achieve game-changing results.
5. Business Growth: Identify new business opportunities, presenting Imagination's strategy offering to potential clients and driving the agency's growth through creative and strategic solutions.
6. Trend Forecasting & Insights: Stay ahead of emerging trends in business, marketing, and technology, using your knowledge to inform creative strategies and communicate the value of innovative brand experiences to clients.
7. Measurement & Impact: Ensure all strategies are backed by data, research, and clear measurement criteria to deliver effective, client-centered solutions.
Skills, Knowledge and Expertise
* Minimum of 6 years of experience in a similar strategic role, preferably in an agency environment.
* Extensive experience in developing and executing live, experiential, and digital marketing strategies across multiple channels.
* Expertise in working with both B2B and B2C clients, especially within complex marketing landscapes.
* A strong understanding of emerging technologies and trends, and their impact on customer experience and brand interaction.
* Exceptional communication skills, with the ability to influence and present strategic ideas to clients and internal teams alike.
* Proven leadership skills, with the ability to manage and inspire teams to deliver their best work.
* A collaborative mindset and a creative problem-solving approach.
* A passion for human behavior, with the ability to develop insights that fuel strategic creative work.
What We Offer
At Imagination Australia, we value creativity, collaboration, and innovation. We foster an inclusive, forward-thinking environment where your ideas can thrive and where you can make a tangible impact on both the agency and our clients' businesses. This is an opportunity to be part of an industry-leading team and to help shape the future of live experiences, marketing, and brand strategy.
Apply now and take the next step in working with Imagination – a place where creative thinking and strategic vision come together to create experiences that matter.
Imagination is an Experience Design Company headquartered in London, with 13 studios worldwide. Founded over 50 years ago on a principle of Independent Creativity - we bring together diverse groups of strategic, creative and practical people to find creative and inspired answers to client challenges. We remain independent to this day. We have earned a reputation for consistently challenging and changing the status quo, through our core offers of Consulting, Destinations, Content and Live.
Imagination's clients include LG, Ford, IKEA, LVMH, Samsung, Jaguar Land Rover, HSBC, Major League Baseball, 3M, Turkish Airlines, Shell and Telstra.
Imagination was awarded silver at Campaign's Global Brand Experience Agency of the Year Awards 2022, ranked 38 in Newsweek's UK Top 100 Most Loved Workplaces 2022 and won the Grand Prix award at Campaign Tech Awards for their recent work with Visa Masters of Movement.
Our Beliefs and Behaviours:
We have identified four foundational beliefs that underpin Independent Creativity. More powerful than generic corporate values, they motivate us to act, to foster the behaviours that lead to success:
* We believe curiosity is the root of original insights and ideas... so we look at the world with fresh eyes, we experiment, invent and up-end conventions.
* We believe rigour results in better choices... so we ask precise, provocative questions.
* We believe bravery tames the unknown... so we demand ambition, confident that together we can meet 'never been done before challenges'.
* We believe respect builds stronger teams and continued success... so we recognise the uniqueness and potential in each individual, we are accountable to each other, we play as a team.
Imagination believes that diversity, equity and inclusion are more than just words, and more than a legal framework or a moral obligation - they are guiding principles that, when acted upon, make us stronger, more innovative and more creative as an organisation.
We commit to not only significantly increasing our efforts to effect change today, but also to ensure that our efforts will be sustained for the long-term. To support us on this journey we have appointed a Diversity, Equity and Inclusion Board to help shape our plans to bring about positive change, to help us learn and keep us all moving forward together.
We believe the responsibility for a diverse, equitable and inclusive workplace ultimately rests with all of us.
We believe that all employees should feel a sense of belonging at Imagination - regardless of their race, religion or belief, gender identity, age, sexual orientation, disability or background.
We believe racism has no place within our workplace or our work culture and we reject all forms of hatred, prejudice, intolerance and discrimination.
We believe that Black Lives Matter and it is our expectation that all employees become actively committed to making unbiased choices and are anti-racist in everything they do.
Our Imagination community must share and live these beliefs, as diversity makes us stronger.
Our priority is humanity and our efforts towards a more diverse, more equitable and more inclusive workplace are never done.
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