We're a leading global technology company with a presence in multiple international markets, seeking a Marketing Manager to join our Australian team.
About the Role:
Our business is focused on acquiring new sellers through end-to-end digital acquisition and collaboration with our sales team. We are seeking a lead generation expert to design and execute strategies that grow a pipeline of high-quality leads for the sales team.
Key Responsibilities:
* Monitor, analyse, and optimise the performance of marketing qualified leads (MQLs) and sales accepted leads (SALs) to meet targets and align with strategic goals.
* Collaborate with sales, data analysts, and global lead gen teams to align strategy, tactics, and execution.
* Develop and enhance lead lists, account-based marketing (ABM) strategies, audience segmentation, and marketing collateral.
* Partner with other marketing colleagues (content, performance marketing, SEO, brand media, etc.) to design and optimise a cohesive funnel strategy that complements broader marketing activities in the Australian market.
* Advise on email marketing in Australia, maximising its potential as a channel to drive leads by working in lockstep with relevant teams.
* Serve as the in-market expert on lead generation best practices, CRM processes, and marketing automation tools, ensuring accurate tracking and ROI reporting.
* Manage and optimise the lead database, building nurture programs and maintaining data hygiene.
* Be an expert in marketing automation best practice such as lead form creation and email marketing.
Required Qualifications/Experience:
* 5+ years of experience in marketing, sales, or lead generation roles.
* Strong analytical skills and a "test-and-learn" mindset.
* Proven ability to analyse marketing funnels and identify opportunities for growth in the Australian market.
* Excellent verbal and written communication skills.
* Experience leveraging lead generation activities to capture and utilise audience data in compliance with Australian privacy regulations.
* Marketo, Salesforce, and marketing operations experience preferred.
* Direct experience in sales enablement and working with sales teams to enhance inbound and outbound efforts.
* Experience in ABM campaigns across digital advertising, social media, content, direct mail and events.
* A track record of building and managing a robust marketable database through diverse lead generation tactics.
What We Offer:
* Competitive salary package based on experience.
* Opportunity to work with a fast-growing global technology company.
Qualified candidates who are passionate about digital innovation and driving business growth are encouraged to apply.
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