CRM & Email Lead role at Sharp & Carter
About the Role
You will have the opportunity to own the strategy and execution across a range of health, fitness, and lifestyle brands loved by thousands across Australia and New Zealand. If you've been looking for a role where data meets creativity and your work makes a measurable impact, this is it.
Our team is small, passionate, and hands‑on. You'll work side by side with people who genuinely care about what they do (and have fun doing it). You'll also gain exposure to eCommerce, retail, and partnerships — making your work visible at every level of the business.
Duties
* Own end-to-end email and SMS campaigns across acquisition, onboarding, conversion, retention, and win‑back.
* Design and optimise automated customer journeys (welcome flows, abandoned cart, post‑purchase, reactivation, and more).
* Use data‑driven insights to segment, personalise, and deliver messaging that resonates at every stage of the lifecycle.
* Write and edit compelling copy that converts across both email and SMS channels.
* Test and refine campaigns through A/B experiments on subject lines, creative, CTAs, and layout.
* Analyse performance metrics (deliverability, open rates, CTR, CVR, unsubscribes, ROI) and provide actionable insights.
* Ensure compliance with privacy and spam regulations while maintaining best practice list hygiene.
* Collaborate across marketing, content, digital, and analytics teams to keep campaigns aligned and impactful.
Skills and Experience
* 4+ years of CRM and email marketing experience, ideally in eCommerce, DTC, or digital retail.
* Proficiency with platforms such as Klaviyo, Salesforce Marketing Cloud, HubSpot, or Braze.
* Hands‑on experience building and optimising lifecycle and promotional campaigns.
* Strong understanding of segmentation, targeting, personalisation, and lead generation.
* Excellent copywriting skills for both short‑ and long‑form content.
* Comfort with HTML/CSS for formatting and troubleshooting.
* Analytical mindset, with experience using GA, BI tools, or CRM dashboards.
* Strong project management skills, with the ability to juggle multiple priorities.
* Bonus points: experience with SMS and push marketing platforms.
Benefits
* Impact from day one - full ownership of CRM and email in a fast‑growing health & wellness business.
* Career growth - step into a lead role with opportunities to expand scope and deepen expertise.
* Innovation freedom - test new tools, flows, and strategies that directly influence revenue.
* Visibility - your work will be tied to business growth and recognised at senior levels.
* Hybrid flexibility - enjoy a mix of in‑office collaboration and work‑from‑home focus days.
* Supportive team culture - we take the work seriously, but not ourselves.
* Purpose‑driven mission - play a role in improving health and wellness outcomes for Australians.
How To Apply
Hit 'Apply' now.
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