Overview
Digital Media Planner/Buyer - Remote, Latin America role at Bluelight. Bluelight is a leading software consultancy dedicated to designing and developing innovative technology that enhances users' lives. Our mission is to create cutting-edge applications while fostering a collaborative and enriching work environment. We are expanding across the United States and Central/South America and are seeking talented individuals to join our dynamic team.
We are looking for someone with a strong media and advertising foundation who is well versed in Google Campaign Manager, Meta Ads Manager, LinkedIn Ads, planning, presenting, executing, and optimizing all media strategies. Our ideal candidate thrives on data and uses it to craft high-performing campaigns. The role requires organization, attention to detail, and a passion for driving results and building brands while contributing to a positive, engaged team culture.
Responsibilities
Media Planning & Strategy
- Develop comprehensive media plans aligned with client goals and target audiences.
- Conduct in-depth research and analysis to identify optimal media channels and strategies.
- Determine budget allocation across channels based on performance and objectives.
- Stay abreast of emerging digital media trends, technologies, and AI integrations.
- Advise New Business and Account teams on recommended budgets and media strategies during the pitch process.
Campaign Execution & Management
- Oversee the execution of paid media campaigns across platforms (e.g., Google Ads, social media platforms, programmatic display).
- Manage relationships with external vendors responsible for day-to-day campaign management.
- Track KPIs such as leads, CPA, CPL, engagement rates, web traffic, and form fills.
- Analyze campaign performance data to identify optimization opportunities and generate regular insights.
Budget Management
- Manage and allocate media budgets across channels to maximize campaign performance.
- Maintain daily, weekly, and monthly budget pacing and ensure campaigns stay on schedule and within targets.
- Identify opportunities for cost-saving without compromising effectiveness.
Qualifications
- 3+ years of experience in media buying, preferably in an agency setting or with B2B services/recruiting to software development firms.
- Strong experience in paid media platforms (Google Ads, Meta Business Suite, LinkedIn Ads, programmatic platforms).
- Proven track record of managing performance marketing campaigns with a results-oriented focus.
- Proficiency in analytics and attribution tools (Google Analytics, Meta Ads Manager, third-party trackers, etc.).
- Exceptional analytical and problem-solving skills.
- Excellent communication and interpersonal skills.
- Self-motivated, detail-oriented, and able to work independently or as part of a team.
- Proficiency with media buying and planning tools.
Benefits
- Competitive salary and bonuses, including performance-based increases.
- Generous paid time off.
- Flexible working hours
- Remote work
- Continuing education, training, conferences
- Company-sponsored coursework, exams, and certifications
Being a consultant on our team is a fun, challenging, and rewarding career choice. Your contributions are valued by clients and have a direct impact on their business. You will work on diverse projects for our clients, collaborating with up-to-date technologies and top professionals in the industry. If you’re eager to be part of an exciting, challenging, and rapidly growing consultancy, we encourage you to apply.
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