As our Optical E-Commerce Manager, you will oversee the online sales and digital presence of OPSM and Clearly, playing a key role in driving growth through a blend of technical expertise, marketing capability, and strategic planning.
With a primary focus on OPSM, you will develop and execute strategies to increase sales, enhance the user experience, and improve customer satisfaction. You will work cross-functionally with IT, Marketing, Customer Service, and Logistics teams, supported by our eCommerce Specialist.
Your Responsibilities
* Create quarterly and yearly e-commerce sales targets for OPSM in alignment with our global guidelines
* Lead the creation and implementation of the e-commerce strategy
* Work with the global team and the local retail team to develop marketing campaign and promotional calendar to drive e- commerce sales
* Produce new project ideas to generate new customers and improve the experience of existing
* Work with agencies and internal teams to grow revenue through performance marketing channels
* Work with marketing teams on all CRM campaigns and marketing activities
* Ensure the OPSM brand is brought to life across the owned digital channels
* Use of online analytics tools such as Adobe Analytics to gain an understanding of site performance and to identify opportunities
About You
* 4+ years of relevant experience in digital marketing and e-commerce
* Experience in leading e-commerce strategy and hands-on implementation and sales results
* Strong understanding of digital marketing across key channels including paid search, SEO, display media, email, and social
* Experience in building omni-channel customer management architecture across website, in store, customer care, CRM, paid and earned advertising.
* Previous experience with managing budgets with a record of demonstrating strong ROI
* Strong presentation skills, and excellent written and verbal communication skills, including results packaging and development of management presentations.
* Previous experience managing digital marketing for a multi/omni-channel retailer, combining both online and offline success.
Working at EssilorLuxottica
A career with EssilorLuxottica will offer you rewarding experiences and the opportunity to develop your skills every day. Working at our head-office located in North Sydney, you will enjoy:
* Generous yearly $1,500 product allowance and Family & Friends discounts of up to 50% off to splurge across all our brands – OPSM, Sunglass Hut, Oakley, Ray‐Ban, Laubman & Pank and EyeQ
* Up to 50% off Oakley eyewear and apparel throughout the year.
* Wellness amenities including reformer a Pilates studio, Yoga classes, Personal training and Bike storage.
* Abundance of local cafes, a major shopping centre and close to public transport facilities
* Volunteering with our charity partner OneSight, including volunteer leave and iChampion ambassador opportunities.
* Wide range of career opportunities across the EssilorLuxottica network
* Complimentary full-time concierge services offering an exclusive hotel-style experience!
* Options for a hybrid working environment
As an inclusive, team-first company, our people are at the core of everything we do.
We care deeply about creating a workplace where our team members feel valued, respected and empowered. We are committed to providing equal opportunity regardless of gender identity, ethnicity, disability, sexual orientation or life stage.
We value flexibility and encourage our team members to work in ways that meet their work/life commitments and support their wellbeing.
We work hard to create a safe and inclusive environment for all, and most importantly, we're all about creating better experiences – for our customers and for each other.
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