Job Overview
The Marketing Manager will drive the company's entire marketing direction from brand and content through to campaign execution and lead generation. They will shape how the organisation presents itself across corporate, SME, aged care, insurance and financial services markets, ensuring a polished, consistent and growth-focused presence.
Key Responsibilities
* Develop and deliver integrated marketing strategies across all business divisions to align with organisational goals
* Lead content creation: social media, video production, article writing, email campaigns and event collateral to engage diverse audiences
* Tailor messaging to various demographics while maintaining a unified brand identity
* Manage the Content Management System (CMS) and lead search engine optimisation (SEO) strategy to enhance digital visibility
* Oversee external agencies across digital, design and social media platforms to ensure quality and consistency
* Monitor and report on ROI and campaign performance to inform future marketing decisions
* Present insights and findings to executive leadership to drive strategic decision-making
What Success Looks Like
* Strong brand awareness and increased market presence
* Clear, measurable ROI on marketing activities
* A professional and unified brand identity across all channels
* Higher-quality leads and improved conversion for business development teams