Marketing Director Opportunity
We are seeking a skilled Marketing Director to lead our marketing efforts and drive business growth. This is a high-impact leadership position that requires a blend of strategic thinking, team leadership, and hands-on performance marketing expertise.
About the Role:
* Develop and execute a full-stack marketing strategy across SEO, SEM, social media, email campaigns, and push notifications to drive ROI and user growth.
* Map and optimize user journeys for CFD traders from awareness to conversion and retention.
* Plan and execute a robust content strategy, including influencer/KOL marketing to build brand trust and drive engagement across key trading communities.
* Manage and optimize programmatic advertising campaigns using DSPs and DMPs to achieve global scale.
* Oversee brand positioning, creative development, and consistency across all marketing touchpoints.
* Conduct market research and competitive analysis to inform marketing strategy.
* Build and manage a high-performing marketing team, setting clear KPIs and aligning with business goals.
* Collaborate with product, sales, and operations teams to align marketing initiatives with business growth strategies.
* Monitor, analyze, and report on marketing performance metrics, adjusting tactics to optimize outcomes.
Requirements:
* Proven experience (5+ years) in digital and strategic marketing roles, preferably in CFD, FX, crypto, or fintech industries.
* Hands-on experience with platforms like Lotame, DV360, The Trade Desk, and Google Display Network.
* Deep understanding of lookalike audience building, campaign segmentation, and targeting across Meta, Google, and third-party DSPs.
* Familiarity with tools such as Ad Roll, Eskimi, Quantcast, Liftoff, Appreciate, Moloco Cloud, Adikteev, MGID, Remerge, Clearpier, and Kayzen.
* Demonstrated success in retargeting and remarketing strategies.
* Strong analytical skills and experience with data-driven decision-making.
* Exceptional leadership, communication, and cross-functional collaboration skills.
* Ability to thrive in a fast-paced, evolving environment with a passion for innovation.
Benefits:
We offer a competitive salary, comprehensive benefits package, and opportunities for professional growth and development.
About Us:
We are a forward-thinking company driven to deliver better, faster, and more efficient products and services to our stakeholders.
We value transparency, integrity, and excellence in everything we do.