This is a remote position. About the Role We’re looking for a hands-on Performance Marketing Manager to drive qualified lead generation through paid digital campaigns across Meta and Google. This is not a traditional social media management role focused purely on posting content or community management. We’re looking for someone who understands full-funnel marketing and can build campaigns that generate measurable business outcomes. You’ll support lead generation initiatives for a client operating across asphalt, dust suppression, and related industrial services. Initial engagement will be a 3-month contract with potential extension based on performance and results. Key Responsibilities Paid Advertising & Lead Generation • Build, launch, and optimise Meta and Google Ads campaigns • Manage campaign budgets, targeting, creatives, and bidding strategies • Develop lead generation funnels focused on conversion and ROI • Implement retargeting and audience segmentation strategies Funnel & Conversion Optimisation • Work with landing pages, forms, tracking, and conversion flows • Continuously optimise campaigns using performance data • Identify funnel bottlenecks and recommend improvements Reporting & Analytics • Track and report on ROI, CPL, conversion rates, and campaign performance • Analyse lead quality and acquisition performance • Provide actionable insights and recommendations Marketing Automation & Lead Nurturing • Support CRM workflows and lead nurturing processes • Assist with scalable follow-up and appointment-setting workflows • Identify automation opportunities to improve conversion outcomes Social Media Campaign Support • Support campaign execution across social channels where required • Ensure campaigns align with broader marketing objectives Requirements Who We’re Looking For • Strong hands-on experience running Meta and Google Ads campaigns • At least 3-5 years' proven experience generating qualified leads through paid media • Strong understanding of full-funnel marketing and conversion optimisation • Comfortable owning strategy, execution, optimisation, and reporting • Commercially minded and results-driven • Analytical with strong performance reporting capability • Able to work independently in a fast-moving environment Nice to haves • CRM and marketing automation experience • Lead nurturing or appointment-setting workflow experience • Experience in B2B, industrial, trade, or service-based industries • Landing page optimisation experience