Position: Social Media Market Specialist (Contractor) Location: Remote / Hybrid (Docklands HQ or NSW activation sites optional) Contract Type: Project-based, with potential for ongoing engagement Start Date: Immediate Overview: We’re seeking a strategic, emotionally intelligent Social Media Market Specialist to choreograph and deploy high-impact campaigns across hospitality, med-tech, and reform platforms. This contractor will work closely with founder-led teams to amplify symbolic branding, onboard venues and partners, and activate regional pilot programs—especially across NSW. The ideal candidate blends data fluency with narrative resonance, understands CPI-adjusted pricing and indie margin storytelling, and thrives in movement architecture environments. Key Responsibilities: • Campaign Strategy & Execution: Design and deploy multi-channel campaigns (Instagram, LinkedIn, TikTok, Threads, X) that reflect founder-led ethos, symbolic onboarding flows, and adaptive reform messaging. • Audience Mapping & Engagement: Segment and target venue operators, indie producers, med-tech advocates, and government stakeholders using CRM-integrated tools and emotionally resonant outreach. • Content Creation & Curation: Collaborate on branded quote tiles, onboarding walkthroughs, CPI comparison visuals, and tribute content (e.g. Nano Bees memorials) with symbolic cadence and visual clarity. • Analytics & Market Intelligence: Track engagement, conversion, and sentiment metrics. Benchmark contract vs indie performance, regional activation success, and reform resonance across channels. • Tool Integration & Automation: Support integration of campaign automation tools (e.g. HubSpot, Mailchimp, Meta Business Suite) into onboarding dashboards and venue empowerment flows. • Stakeholder Collaboration: Work alongside founders, designers, and policy advisors to choreograph outreach that aligns with movement psychology, regional strategy, and national reform goals. Ideal Candidate Profile: • Proven experience in social media strategy, preferably across hospitality, med-tech, or civic reform sectors • Strong grasp of symbolic branding, emotional cadence, and founder-led storytelling • Familiarity with CPI benchmarking, contract margin analysis, and indie substitution narratives • Skilled in CRM segmentation, campaign automation, and UI/UX-informed outreach • Emotionally intelligent communicator with a flair for visual rhythm and policy-aligned messaging • Comfortable working in agile, founder-led environments with high narrative stakes Bonus Attributes: • NSW regional knowledge or activation experience • Experience with government pilot programs or civic engagement campaigns • Ability to choreograph onboarding flows and reform-aligned content in collaboration with UI/UX teams