About the JobAre you a data-driven 'tech-head' with a genuine passion for marketing and emerging advertising solutions?
Bolster Group is looking for a Campaign Manager to join our team of media specialists working across some of Australia's most iconic entertainment, consumer and lifestyle brands.With your strategic, solutions-focused mindset and cross-platform expertise, you'll be able to act as a soundboard for clients, troubleshoot challenges and collaborate with your peers with a proactive and can-do attitude.
This is an awesome opportunity to join a supportive team of high-performers that are laser-focused on results but just as equally on having fun along the way.If you have a proven track record of effectively managing campaigns and clients, plus a juicy brain to boot, then we want to hear from you
OK, I'm sold – but what even is Bolster?
We are integrated communications specialists with an eye on culture.Headquartered from Melbourne Australia, we're a team of 50+ passionate individuals spread across four specialist teams.Our foundational clients include festivals and events such as Splendour In The Grass, Beyond The Valley, Pitch, St Jerome's Laneway Festival, and more recently RISING Festival, ALWAYS LIVE and Sydney Festival.Bolster Group has devised integrated campaigns for some of the world's biggest brands including Bacardi-Martini Australia, KFC, Google, EA Games, Samsung, Warner Music, and more.
We're the agency you bring in when you want to play meaningfully in music and broader culture.At Bolster, we do loads of stuff, but 3 things really well:Consulting: We guide brands and experience makers through a challenging landscape with pointed insights and cultural understanding.
Our consulting services extend across culture marketing, creative and content, media, social and community building.Branded entertainment: We devise fan-led creative solutions and storytelling that helps brands cut through.Media: We amplify brands within impactful media, ensuring our clients are in front of the right people at the right time.Our offering extends even further when you consider our sister agencies:Aeroplane (experiential and commercial rights);Common State (PR); andGoing North (First Nations cultural engagement).
Ultimately, Bolster Group is famous for connecting brands to their fans.What You'll Be DoingCampaign Management 85%End-to-end campaign management across Meta, Google Ads, TikTok Ads, programmatic display, audio, video and digital OOHCampaign strategy and channel planningLiaise with clients, publisher / platform reps, as well as internal teams within the GroupFostering strong relationships with clients, publisher / platform reps, as well as internal teams within the GroupSet-up conversion and pixel tracking, Google Tag Manager or other measurement toolsGenerate, adapt and edit copy for paid channels, in collaboration with clientsSchedule ads and manage campaign budgets with military precisionClosely monitor, troubleshoot and optimise campaign performance, to meet client objectivesEscalate scope and billing requests to the Client Partnerships and Finance team with urgencyCarefully manage expectations at all times and keep clients informed via frequent updatesAnalyse and visualise data and results to compile end of campaign reports including insightsAct as a soundboard for clients and share strategic thinking and recommendationsMaintain a delightful client service experience at every touchpointAdmin & Training 15%Attend internal team meetings including WIPs, training sessions and ad-hoc brainstormsStay in the loop with marketing trends / tech, share thought leadership with clients and peersWork closely with the Media team to provide general assistance and refine our way of workingContribute to training and development of junior team membersRepresent Bolster at industry events, client meetings and agency group functions3+ years background in a fast-paced digital / marketing / media / advertising environmentProactive and self-motivated nature – you don't wait to be told what to do or how to do it
Superior time management and organisational skills, with exceptional attention to detailExperience in Meta Business Manager, Google Ads, YouTube, DV360, TikTok Ads, Vistar, Google Campaign Manager 360, GA4, Google Tag Manager (not all are requisites, training will be provided)Exposure to programmatic buying platforms (DSPs) or Supply Side Platforms (SSPs) desirableProficiency with analytics tools such as Rubii, Whatagraph, Supermetrics, Data Studio, Excel / Google Sheets and project management software like Slack, Monday.com, Notion and G SuiteAbility to communicate technical information succinctly and articulately, without ambiguityProven history of managing and building rapport with clients, colleagues and stakeholdersTrack record of using data to identify an insight or an opportunity to provide valueGenuine passion for marketing trends, tech and a commitment to continuous improvementAn understanding and love of music and other cultural pillars that our clients sit withinBrownie points for previous history with offline / traditional media including television buyingOur CultureEyes on culture.
We connect our clients to culture and current affairs, immersing ourselves in the communities we serve.
We know everything they need to know.We turn up.
In a presentation.
At a launch.
At an event.
In a WIP.
For our clients and teammates, every day.We roll with the punches.
We know the nature of this work is unpredictable.
We do our best work when we're thrown a curveball, or dive into the deep end.We keep it real.
You can't fake what we do.
We strip away the BS and build trusting relationships.
Knowledge, transparency, authenticity – this is what we're about.It's in our hands.
We take responsibility, stay one step ahead, push outside our comfort zone and never phone it in.
We'd rather fail trying something new than die wondering.What You Can Expect From UsInteresting, exciting, and challenging work with an enviable list of clientsSupport, guidance, and growth including an annual learning and development budgetFortnightly 'Bolster Uni' sessions featuring both internal and external speakersFlexible working model with office and WFH days split *****Free coffee, Class Pass credits and access to Masterclass online trainingEmployee Assistance Program (EAP) services including counselling and wellbeing resourcesComplimentary tickets to industry, music and arts eventsProgression – recognition and reward for your effortsBolster values diversity and nurtures the uniqueness of our team and the individuals who make us stronger.
We encourage candidates from diverse and/or minority backgrounds to express their interest.
Our team is excited to share our experience, share our space and share the mic.
We believe in creating a working environment where each individual is able to bring their full self to work and is valued for their unique contribution.
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