This role is focused on high-impact creative production for performance marketing, where video is directly tied to acquisition and revenue outcomes. You will transform raw footage into multiple ad variations designed to maximize engagement and conversion across Meta, TikTok, and CTV platforms. Working at the intersection of creativity and media buying, you will continuously iterate on content based on performance data and testing insights. The environment is fast-paced and highly experimental, requiring a strong understanding of what drives attention and action in short-form digital advertising. You will collaborate closely with media buyers to rapidly scale winning creatives and optimize underperforming ones. This is a performance-driven role where creative decisions directly influence campaign success.
Accountabilities
* Edit and transform raw footage into 5–10+ high-performing ad variations with different hooks, angles, formats, and messaging.
* Create UGC-style ads, remixed content, and collages tailored for paid social platforms such as Meta and TikTok.
* Adapt and optimize video creatives specifically for CTV environments, ensuring format and pacing alignment.
* Implement and test hooks, CTAs, text overlays, and messaging variations to improve engagement and conversion.
* Optimize storytelling, pacing, and retention to align with performance marketing best practices.
* Collaborate closely with media buyers to iterate creatives based on campaign performance data.
* Continuously repurpose existing content into new variations for ongoing testing and scaling.
Requirements
* 3+ years of experience in performance-driven video editing, ideally within DTC or eCommerce environments.
* Proven expertise creating ads for Meta (Facebook/Instagram), TikTok, and CTV platforms.
* Strong understanding of direct response advertising, hook-based editing, and short-form retention strategies.
* Experience working with performance metrics such as CTR, CPA, hook rate, and their relationship to creative effectiveness.
* Ability to quickly generate multiple variations from a single piece of content for testing and optimization.
* Proficiency in Adobe Premiere Pro, After Effects (or equivalent tools), and CapCut or similar editing platforms.
* Basic motion graphics skills, including text animation, transitions, and overlays.
* Strong creative intuition combined with a data-driven mindset.
Benefits
* Fully remote position, offering flexibility to work from anywhere.
* Competitive compensation aligned with experience and performance impact.
* Opportunity to work in a high-growth DTC / eCommerce environment.
* Fast-paced, creative, and performance-driven culture.
* Direct collaboration with media buying and growth teams.
* High ownership role with visible impact on marketing performance.
* Continuous creative testing and learning opportunities.
* Flexible working structure supporting autonomy and efficiency.
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