Applications are sought from suitably qualified applicants wishing to be considered for the exciting and rewarding role of Social Media Officer.
Working closely with the high achieving AFP National Media team you will work to promote and protect the AFP by highlighting operational successes and capabilities on social media platforms.
The content delivered supports the agency's media and communications intent to deliver value to the AFP and the community by deterring crime and encouraging the public to report crime, building trust with the public to gain better operational intelligence, and explaining to the community how and why the AFP use legislation.
This role will work under the direction and guidance of Team Leader National Media and directly with other Social Media Officers to create and publish innovative and creative content to increase awareness, growth and engagement across the platforms.
You will also be required to contribute to the achievement of outcomes in accordance with the regulatory framework, the AFP Code of Conduct and the AFP Governance Instruments. It is expected that the successful applicant will deliver on the core responsibilities and meet any requirements of the position as outlined below.
What will you do?
The Social Media Team focuses on delivering targeted social media content for AFP operations so the organisation can maintain a strong link with the community and stay a step ahead of criminals who seek to harm Australians and Australia's interests.
We are seeking a highly motivated, innovative and creative thinker who can work cooperatively to enhance our social media platforms.
This role will help the creation, planning and scheduling of content for platforms including Facebook, Instagram, X, YouTube and LinkedIn.
This role attracts a composite allowance in recognition of expanded working hours, normal patterns of attendance and shift patterns (such as afternoon shifts, weekends and Designated Public Holidays) that are required under the Operations working pattern. In accordance with the AFP Enterprise Agreement, an employee who is required to work in accordance with the Operations working pattern will receive a Core Composite of 22% in addition to their base salary, which will count as salary for superannuation. The Commissioner has the authority to remove a composite from a role.
Band 5 responsibilities include:
* Develop content to meet operational and corporate needs in line with the AFP Social Media Strategy
* Create high quality and engaging content that drives and grows engagement
* Implement strategies to improve brand awareness, brand reputation, public trust and community awareness of the AFP
* Monitor and report on performance
* Capture and edit stills and video content
* Liaise with members of the AFP commands and external stakeholders regarding social media content
Band 6 responsibilities include:
* Devise and develop content to meet operational and corporate needs in line with the AFP Social Media Strategy
* Develop ideas and create high quality and engaging content that drives and grows engagement
* Devise and execute strategies to improve brand awareness, brand reputation, public trust and community awareness of the AFP
* Monitor, report, and analyse performance and provide recommendations
* Capture and edit stills and video content
* Liaise with senior members of the AFP commands and external stakeholders regarding social media content and strategy
* Demonstrate a clear understanding of the work of the AFP to identify, develop and implement proactive social media opportunities for the agency
* Assist with mentoring and training junior team members
Essential Requirements
* You must be an Australian Citizen
* A security clearance (NV1) or the ability to obtain one
* Ability to be flexible and dynamic in response to changing priorities
* A high level of professionalism and attention to detail
* Ability to travel interstate or overseas, if required
Band 5 Essential Requirements
* Demonstrated passion and experience in digital and social media
* Relevant qualifications and/or experience in social media
Band 6 Essential Requirements
* A demonstrated ability to create innovative and engaging content and strategies
* Relevant qualifications and extensive experience in social media
Desirable Requirements
* A strong interest in news and current affairs, and issues relevant to the AFP
* Skills in Adobe Photoshop, Premiere Pro and/or Illustrator
Selection Criteria
Band 5
* Organising your work, making sound decisions and achieving outcomes
* Communicating and working effectively with other people
* Applying technical knowledge, expertise and skills
Band 6
* Achieve results
* Communicates with influence
* Contributes to strategic thinking
* Cultivates productive working relationships
* Shows personal drive and integrity
Additional Information
* Non-ongoing for up to 12 months.
* This position is at the AFP 5 and 6 Band Level.
* When applying you will be asked to nominate your preferred band level, however final determination of the band level you are found suitable for is at the discretion of the panel.
* The roles are based Nation wide. Successful applicants must be located in these locations and/or be willing to relocate at their own expense.
Commitment to Diversity and Inclusion
We're all individuals and we love that. At the AFP we value the different perspectives, approaches and lived experiences of our people, and recognise that our collective intelligence and diversity is what makes us stronger. As such, we encourage applications from people from all walks of life, including people from culturally and linguistically diverse backgrounds, First Nations people, women, the LGBTQIA+ community and people with disability.
Contact Officer: Erin Bailey
Contact Officer Phone: 0417343483
Contact Officer Email: erin.bailey@afp.gov.au
Applications Close: 11:59pm (AEDT) 22/04/2026
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