Snr Marketing Manager | Ex-Agency SAD/GAD | 150-155k base
This is an exciting opportunity for an agency Senior Account Director or Group Account Director to transition to a client-side role
A tech company headquartered in Sydney with a customer base across Asia Pacific, UK, Europe, South Africa, and the Middle East has recently diversified and is scaling up its operations.
Working closely with the CMO, this role will help shape new brand and product stories both domestically and globally. Collaborating with Sales, Product, and Tech teams, the role will develop marketing and sales tools and campaigns aligned with their new brand identity and overall business goals.
Key Responsibilities:
* Support the CMO in developing the company's new brand identity, ensuring consistent messaging across all channels.
* Develop and implement multi-channel marketing campaigns targeting key segments to drive measurable results.
* Collaborate with Product teams to develop GTM plans and campaigns for new product launches.
* Manage media and PR relationships as the day-to-day contact for upcoming campaigns.
* Create a suite of case study videos and customer stories in partnership with a content production agency.
* Build out a content marketing program, particularly in social media.
* Assist in expanding offerings into European and Middle Eastern markets.
* Maintain strong relationships with senior executives, internal teams, agency partners, and vendors.
* Continuously analyze the competitive environment and consumer trends to inform the business.
The ideal candidate:
* Bachelor's degree or higher in Business or Marketing.
* 7+ years experience in brand and content marketing within an agency environment.
* B2B marketing experience with a strong understanding of B2B channels.
* Experience working with tech clients is preferred.
* Proven ability to develop marketing plans and campaigns across print, digital, eDM, content, and PR.
* Experience managing video production projects is essential.
* Skilled in content creation and market activation through relevant channels.
* Passionate about creativity, with an eye for design and a flair for writing.
* Strong strategic, communication, and presentation skills.
* Excellent stakeholder management and influencing abilities.
* A forward-thinking, hands-on marketer who thrives on results.
* Exceptional project management, multi-tasking, and decision-making skills.
* Some experience with marketing automation and CRM tools.
* Financial acumen and ability to manage projects within budget.
While this is initially a 6-month contract, it is highly likely to extend or become permanent.
Sheryn Small | Lead Consultant | iknowho.com.au
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