Yoghurt Digital is a data-led digital marketing agency based in Sydney, specialising in SEO, CRO/UX, and Paid Media. With more than a decade of proven results, we've helped brands across Australia grow through intelligent strategy, deep analysis, and a relentless focus on measurable outcomes. Our team combines the expertise of a seasoned agency with the agility and care of a boutique studio. We're a collaborative, curious, and performance-driven group that values transparency, continuous improvement, and delivering real impact for our clients.
Yoghurt Digital is seeking a Senior SEO Specialist to deliver high-quality, performance-driven SEO outcomes across a diverse portfolio of high-calibre clients, including enterprise organisations and well-known household brands. This is a hands‐on, production-focused role for someone who enjoys being deep in the work – analysing data, diagnosing issues, implementing solutions, and continuously optimising for results in a fast-evolving search landscape.
You'll work across technical SEO, content performance, and on‐site optimisation, with a strong focus on measurement, experimentation, and commercial impact. You'll stay ahead of industry change – including AI‐driven search, evolving SERP features, and Google's focus on quality, trust, and user experience – and apply this knowledge pragmatically to real client challenges.
The ideal candidate is highly organised, analytically strong, and confident in owning SEO execution. You're comfortable working independently, collaborating closely with CRO/UX and Paid Media specialists, and clearly communicating insights to clients and internal stakeholders.
As the Senior SEO Specialist, you will:
Lead Client Execution
* Lead end‐to‐end SEO delivery for a portfolio of clients, ensuring work is aligned to business goals, prioritised effectively, and delivered on time.
* Act as a trusted SEO lead, providing strategic guidance and hands‐on execution across technical SEO, on‐page optimisation, and performance growth.
* Conduct technical audits (crawlability, indexing, site architecture, Core Web Vitals, schema) and proactively diagnose issues, including migrations and algorithm impacts.
* Analyse search data to uncover growth opportunities and translate insights into clear, commercially focused actions.
* Collaborate with Content, CRO/UX and Paid Media teams to ensure integrated, performance‐led outcomes for clients.
* Guide link acquisition strategy to strengthen authority and long‐term organic performance.
Strategy, Measurement & Optimisation
* Develop and execute data‐led SEO roadmaps aligned to client objectives and commercial impact.
* Monitor industry changes (AI‐driven search, SERP evolution, algorithm updates) and proactively advise clients on implications and opportunities.
* Design and run SEO experiments to drive continuous optimisation.
* Track and interpret performance using tools such as GA4, GSC, Screaming Frog and Ahrefs, converting data into actionable client insights.
Reporting & Stakeholder Engagement
* Prepare and present clear, insight‐driven reports and recommendations to clients and internal stakeholders.
* Communicate technical concepts in a practical, accessible way.
* Contribute SEO expertise to pitches, proposals and thought leadership initiatives.
Quality & Continuous Improvement
* Maintain high standards of delivery, documentation and quality assurance.
* Continuously refine processes and stay ahead of industry best practice to elevate client outcomes.
At Yoghurt Digital, you'll work with ambitious brands that value strategy, depth, and measurable impact – not vanity metrics. We combine the capability of an experienced agency with the agility and care of a boutique studio, giving you real ownership, meaningful client relationships, and the opportunity to see your work drive tangible commercial outcomes. You'll collaborate with talented specialists across SEO, CRO/UX and Paid Media in a culture that values curiosity, transparency, continuous improvement and high standards of execution. If you're motivated by performance, innovation, and doing work that genuinely makes a difference, Yoghurt Digital offers the environment to grow, lead, and make lasting impact.
=== MUST HAVE AUSTRALIAN WORKING RIGHTS ===
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