Media Marketing Manager – The Estée Lauder Companies
We are seeking a dynamic and data‐driven Media Marketing Manager to join our team. In this role you will lead the execution and optimisation of paid media campaigns across a portfolio of iconic brands, driving performance, innovation and growth. You will work closely with brand teams, agencies and regional stakeholders to deliver best‐in‐class media strategies that elevate brand presence and maximise return on investment.
What You'll Do
* Plan, execute and optimise omnichannel paid media campaigns across traditional, social, search and programmatic channels
* Drive high‐quality traffic and conversions across brand channels
* Localise regional media strategies to suit the Australian market
* Manage media agencies to ensure best‐in‐class execution and performance
* Monitor campaign performance and deliver insights and recommendations to continuously improve results
* Manage and optimise media budgets to maximise ROI
* Identify emerging trends and opportunities to keep our brands ahead of the curve
Qualifications
* 4+ years' experience in paid media or digital marketing
* Previous experience in a media agency environment is highly regarded
* Proven track record in managing multiple brands, with strong operational skills in leading the day‐to‐day tasks of an in‐house media team
* A solid understanding of media briefing and analysis of planning tactics across traditional and digital channels
* Strong expertise across key media channels (OOH, Meta, Google, TikTok, YouTube, etc.)
* Proven ability to manage agencies and deliver high‐performing campaigns
* Strong analytical skills with the ability to translate data into actionable insights
* Experience managing budgets and driving performance outcomes
* Excellent communication and stakeholder management skills
* A passion for beauty, retail or luxury brands (preferred)
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