Industry Lead – Sport & Entertainment
As the Industry Lead – Sport & Entertainment, you will be responsible for deeply understanding where the Sport and Entertainment industries are heading, translating those cultural and consumer shifts into high‐value commercial opportunities, and influencing product development. Your ultimate goal is to cement News Australia as the most valuable, influential marketing partner in those industries across the country.
In this position, you will have true autonomy to shape the commercial future of this sector, collaborating closely with Strategy, Insights, Editorial, and Marketing teams in a highly cross‐functional environment. This is a high‐impact growth role within our Industry Growth Team.
Key Responsibilities
* Lead the implementation of the emerging industries framework for the sector, aligning News Australia's media ecosystem with fast‐moving consumer behaviors.
* Lead the market activation of our proprietary "Fame Formula," helping brands transform "what's on" into "must‐see" cultural moments that cultivate deep fandom.
* Partner closely with Strategy, Insights & Planning (SIP) and cross‐functional leadership to build proactive, insight‐driven commercial solutions.
* Work hand‐in‐hand with internal product, editorial, and sales teams to unlock incremental revenue from new and lapsed clients.
* Act as the ultimate internal and external ambassador, attending major industry festivals and conferences to bring first‐hand trends back to the business.
* Drive consistent revenue growth, manage the conversion and success rate of proactive pitches, and maintain exceptional stakeholder satisfaction scores.
Qualifications
* Minimum 6+ years of experience in a Media Agency, Sport/Entertainment marketing division, or client‐side marketing role.
* Deep understanding of popular culture, audience behaviors, and trends with a proven ability to convert cultural moments into high‐impact media strategies and commercial outcomes.
* Experience speaking to film studios, streaming platforms, gaming publishers, sporting bodies, and rights holders to solve growth pain points, and helping non‐endemic consumer brands tap into the passion of sport and entertainment.
* Exceptional relationship‐building skills, comfortable taking the lead on pitches and aligning diverse internal teams (sales, editorial, product) to bring strategies to life.
* Comfortable working with insights, data, and analytics to guide strategic decisions and measure campaign success.
Benefits
* Access to publications and products from across the News Corp family.
* Exclusive offers across a range of products and services that deliver genuine cost savings and benefits.
* Health & wellbeing support and facilities for healthy minds and bodies, including an onsite gym at our Adelaide, Brisbane & Sydney offices.
* Time off – a range of leave options to support personal needs (Parental leave, Birthday leave, Volunteer leave, Career break, Compassionate leave).
* Financial wellbeing support to make the most of your money.
Additional initiatives and programs support wellbeing and professional growth: tailored development opportunities (leadership programs), volunteer opportunities, and workplace inclusion resources including employee‐resource groups and facilities.
Our Commitment to Diversity, Equity and Inclusion
Diversity strengthens our national teams and newsroom. We are committed to equal employment opportunities regardless of race, religion, sexual orientation, age, disability or gender identity. Applicants of diverse backgrounds are encouraged to apply. We are committed to ensuring an accessible and supportive recruitment process.
Category
Client Partnerships
#J-18808-Ljbffr