Job Description
The role of Social Media Lead involves overseeing the planning, execution and delivery of key social media creative projects that connect fans with the game year-round. This includes managing timelines, stakeholders, supporting the respective channel strategies, and creative workflows to ensure campaigns run smoothly from briefing to delivery.
As a Social Media Lead, you will be responsible for managing content producers (editors and designers) to bring the ideas of the broader social team to life. You will occasionally create content yourself to shape assets or support delivery under tight turnarounds.
This role requires strong organisational skills and a finger on the pulse of social media trends and production workflows. You will help steer projects that celebrate clubs, players, fans and the moments that matter most.
Required Skills and Qualifications
* Proven experience in social media content creation across key social media platforms, particularly Instagram, TikTok and YouTube.
* Previous experience as an end-to-end people leader that managed direct reports.
* Knowledge and understanding of key social media platforms and their best practices.
* Strong attention to detail and commitment to quality output.
* Hands-on experience working with Adobe Creative Suite (i.e. Premiere Pro, Photoshop).
* Excellent collaboration and communication skills.
* Ability to manage and deliver creative projects to tight deadlines.
* Confident communicator with strong organisational and time management skills.
Benefits
* Flexible working approach.
* Access to the AFL's My Development program consisting of on-the-job training, coaching and mentoring, and formal learning.
* Extensive Health and Wellbeing program centered around our belief in a healthy body, healthy mind, and healthy workplace.
* Great benefits and discounts through our AFL Corporate Partners.
Our Culture
We are an organisation committed to promoting and protecting the safety and wellbeing of children and young people in our care. We undertake several screening processes to ensure this commitment is upheld.
We are an Equal Opportunity employer and firmly believe that diversity and inclusion is an important part of both the AFL and the communities in which we operate.