Company Description
PEDESTRIAN GROUP, Nine's youth-focused brand, is home to the boldest media brands shaping youth culture in Australia. We connect with young Aussies everywhere they are – on screens, in conversations, at events, and across platforms. By joining us you will work with and learn from the brightest minds to create ground breaking content that pushes boundaries and enables young Aussies to feel seen, informed, entertained and understood.
From PEDESTRIAN's trend-savvy journalists to PEDESTRIAN TELEVISION's curated entertainment, we build what matters to the next generation. Our partnerships and STUDIO team craft award-winning campaigns that drive results for Australia's most innovative brands. Whether it's social, web, experiential, or broadcast, we deliver insights-driven solutions that cut through the noise.
Job Description
As a member of the Creative Strategy team at Pedestrian, you'll sit at the intersection of culture, creativity, and commercial impact. Reporting to the Creative Strategy Lead, you'll work alongside our industry-leading "Studio" team to design media partnerships and culturally fluent campaigns that stand out.
Day to day you will:
* Deconstruct Briefs: Use creative curiosity to identify strategic goals and build solutions that align with our unique audience.
* Pitch & Present: Use your elite writing and presentation skills to communicate a vision that ensures Pedestrian stands apart in a pitch environment.
* Design Ecosystems: Build integrated campaigns across the full ecosystem: site, social, video, TV, OOH, events, and newsletters.
* Be "Chronically Online": Stay deep in cultural research and social feeds to ensure our campaigns are market-leading and relevant.
* Collaborate: Work closely with Commercial, Editorial, and Production teams to execute visions while preserving editorial integrity.
* Own the Numbers: Confidently cost and scope bespoke ideas, balancing creative ambition with commercial viability.
Qualifications
What you'll bring:
* Experience: Proven experience in a creative/strategy-focused role in media or advertising.
* Writing Chops: You cut the bullsh*t and have amazing attention to detail.
* Lateral Thinking: You're a curator who isn't afraid to "zig when others zag."
* Pitch Prowess: You're confident presenting all the way up to the C-suite.
* Cultural Intel: You always have a hot take on what's trending among young Australians.
* Flexibility: You can take feedback and run with it without being protective of your ideas.
Ready to drive growth at Australia's most exciting media company? Apply now.
Additional Information
The Perks
* Wellness: Free EAP (counselling, nutrition, legal guidance).
* Office Life: Dogs, snacks, and breakfast provided.
* Balance: Half-day Fridays each month and your birthday off.
* Growth: Online learning, workshops, and conference opportunities.
* Impact: Participate in initiatives supporting causes that matter to Aussie youth.
Our Commitment to Diversity and Inclusion:
We're committed to a safe, respectful and inclusive Nine. From day one, you'll be encouraged to bring your whole self to work and will be supported to perform at your best.
We encourage applications from Aboriginal and Torres Strait Islander people, people with disabilities, and of all ages, genders, nationalities, backgrounds and cultures as we recognise the importance and value of diverse perspectives. Should you require any adjustments to the recruitment process, please advise us when you apply.
Work rights: Please note to apply for this role you must already have the right to lawfully work and live in Australia.