Overview
The eCommerce Specialist will manage website updates across price, promotion and product, website and performance reporting, execute CRM campaigns, collab with agencies for SEO & SEM, content build and publishing, site testing & supporting with ad hoc CRO tests and initiatives.
Responsibilities
* Utilise strong analytical ability to evaluate end-to-end customer experience across our ecommerce sites, providing recommendations for improved UX and site performance.
* Execute the online trading and merchandising strategy to drive conversion & revenue growth
* Manage and execute the ecommerce content plan in line with our marketing calendar
* Manage website and performance reporting of customer and traffic acquisition, engagement, conversions, AOV, IPT, etc.
* Help to manage & execute the CRM strategy
* Manage & execute SEO and SEM strategy together with the media agency
* Support in rolling out projects, features & enhancements across sites - including CRO initiatives
* Manage additional eCommerce channels including eBay.
* Produce weekly, monthly and campaign reports on data and insights.
* Continuously optimise the site and on-site products through regular content publishing and optimisation to drive best possible sell-through.
* Manage and load all product information, content pages, website changes, updates, etc.
Qualifications
* Min 3 years' experience in a similar role at a retail e-commerce company.
* Strong analytical skills and data-driven commercial thinking with solid knowledge of website analytics tools (e.g., Google Analytics) a must, with experience in Shopify advantageous
* Highly creative with experience in identifying target audiences and devising e-commerce and digital campaigns that engage, inform and motivate
* Experience in optimizing landing pages and user funnels
* Experience in setting up and optimizing Google Ads campaigns
* Experience with agency management is desirable
* Must be commercially forward thinking with strong attention to detail
* Excellent communication skills and an eagerness to work collaboratively across departments and functions
* Excellent time and workload management with the ability to prioritise all tasks assigned
How To Apply
Please click 'Apply' button now.