Chief Marketing Officer
Function: Marketing
Reports to: CEO Unilever Australia and New Zealand
Location: North Rocks
Terms & Conditions: Full‐time
Job Purpose
* The CMO of ANZ is responsible for driving consumer demand and achieving business objectives for all brands in Australia and New Zealand.
* This role involves translating business strategy into actionable marketing plans, leading demand creation teams, and championing a digital‐first, social‐first approach to brand building and consumer engagement.
Responsibilities
Strategic Leadership
* Lead and inspire the Marketing function, to deliver accelerated growth and brand leadership in ANZ;
o Perform: excel in the end‐to‐end Brand Fundamentals across all touch points.
o Transform: disrupt the way we work to be the best marketing team in ANZ. Rethink processes, portfolio and team, and accelerate Social‐First Demand Generation.
* Make P&L trade‐offs effectively to prioritise investment and deliver in‐year results in conjunction with the ANZ Leadership team.
* Lead all categories in the development of the Category Strategy, Brand Marketing Plan, Innovation Strategy and 12‐quarter Activity Plan across Australia and New Zealand.
* Leadership of the Media and CMI teams in ANZ.
Demand Generation Ownership
* Own full set of demand creation capabilities and innovation deployment for full portfolio in‐country.
* Set and govern the 6P strategy to deliver consistent, demand‐driving execution across brands.
* Lead for social‐first demand generation, shopper/retailer activations, community management, and PR.
* Own local asset creation, media planning and optimisation.
* Partner with Sales and Finance to drive integrated business planning.
Functional Leadership
* Member of the ANZ Leadership team representing the Marketing function (Marketing, Media & Consumer insights).
* Drive end‐to‐end digital ecosystem excellence—content, media, data activation, performance measurement.
* Responsible for leading the Marketing function in terms of talent management, career development, capability building and culture.
* Ownership of in‐year performance delivery for brand P&L.
* Accountable for marketing budget governance and investment effectiveness.
Experiences & Qualifications
* 12+ years' experience with exposure in Brand Building, Brand Development or equivalent cross‐functional experience.
* Proven experience in developing and implementing effective and integrated brand marketing plans, leveraging the global framework and executing well in‐market.
* Proven track record of understanding consumer needs and insights and turning them into excellent end‐to‐end campaigns with a single‐minded message.
* Experience in developing category strategies and the roles of brands and retailers within them.
* Experience in content and creative, working with agency villages to deliver social/digital content at scale.
* Experience placing brands at the heart of culture, with a clear role for the brand to play.
* Experience leading large marketing teams and multi‐brand portfolios.
* Experience managing direct reports, and/or fulfilling coaching and mentoring roles for others.
* Commercial acumen and experience working in a cross‐functional team.
Skills
* Brand marketing skills rooted in brand fundamentals, yet contemporary in how brands need to show up in culture through social/digital.
* Inspirational leadership style that inspires follow‐ship for the marketing function to thrive personally and professionally in a high‐performing culture.
* Good strategic thinker with ability to partner with senior level executives.
* Proficiency in briefing, critiquing and providing direction to agencies on various elements of creative development, communication development and activation.
* Good understanding of all aspects of consumer insight, including monitoring brand health, measuring comms effectiveness, innovation insights and evaluation, and sales performance monitoring.
* Strong experience in developing a Category Strategy and deploying communication, innovation, media, and activation plans in a consumer goods company.
* Experience executing with and through retailers, particularly in engaging with major retailers at similarly senior levels.
* Proficiency and experience in utilising key consumer insight tools including Brand Health Tracking, Nielsen Scan/Homescan tracking systems.
Leadership – You Display Unilever Behaviours
* CARE DEEPLY: Build trust, include others, and act with empathy and respect in every interaction.
* FOCUS ON WHAT COUNTS: Concentrate energy and resources on the work that creates the greatest impact for people, planet and performance.
* STAY THREE STEPS AHEAD: Anticipate what's coming next, bring curiosity and creativity, and shape the future rather than react to it.
* DELIVER WITH EXCELLENCE: Take ownership, follow through on commitments, and consistently raise the bar on quality and results.
Benefits
You will benefit from a flexible, inspiring work environment that supports wellbeing, offers opportunities for local and global career progression, and provides a range of employee benefits.
Commitment to Diversity and Inclusion
Unilever is an organization committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We encourage people with all backgrounds to apply, including Aboriginal and Torres Strait Islander Peoples, Māori and Pacific Peoples, and people with disabilities. We are committed to making reasonable adjustments to ensure a barrier‐free recruitment journey. If you require any accommodations, please contact us at the time of your application.
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