About the Business
This is a growing, healthcare-focused digital agency working with medical, dental, and allied health organisations across Australia. The agency operates in a regulated, high-trust environment where marketing decisions need to balance commercial growth with responsibility and credibility.
As the business continues to scale, performance marketing plays a critical role in client outcomes, retention, and long-term growth — and this role is central to that.
The Opportunity
This is a senior, hands-on leadership role with real ownership and influence.
As Performance Marketing Manager, you'll sit across strategy, execution, client advisory, and people leadership. You'll stay close to the work where it matters — setting direction, diagnosing issues, and stepping in when required — while also leading clients and a performance function within an agency environment. PPC sits at the centre of the role, but success comes from understanding how paid media fits into a broader growth ecosystem that includes SEO, website performance, conversion optimisation, and creative. You'll be trusted to recommend the right solution based on business needs, including advising against paid ads when they are not the best first step.
You'll lead discovery and strategy conversations, act as the primary point of contact for key clients, and run monthly reporting and strategy calls. You'll confidently explain performance, strategic shifts, wins, and challenges, and represent PPC, SEO, and web performance in client conversations — even when you're not executing the work yourself.
Internally, you'll work closely with SEO, web development, and design teams, helping set standards, direction, and accountability across the performance function. This role is built for growth and will evolve as the business scales, with increasing ownership, influence, and a growing team reporting into you.
What you'll be responsible for:
Leading discovery and growth strategy across new and existing clients
Owning performance outcomes at a business level, not just platform metrics
Diagnosing underperforming Google and Meta accounts before making changes
Identifying when websites, messaging, tracking, or technical foundations are limiting performance
Leading monthly reporting and strategy calls with clients
Representing SEO, web development, and design work in client conversations
Managing, mentoring, and developing a performance team within an agency environment
Coordinating work across departments without micromanaging
Setting standards, systems, and accountability as the department grows
Who Would Work Well in This Role
This role suits someone already operating at a senior level within an agency.
You are likely:
Currently a Performance Marketing Manager, Head of Paid Media, Head of Performance, or similar
Experienced managing and developing a team within an agency environment
Comfortable owning client outcomes and difficult conversations
Commercially minded and focused on business impact
Confident leading conversations with business owners and decision-makers
Hands-on enough to diagnose issues and ensure quality, without being in-platform all day
Why This Role
This is an opportunity to step into a senior leadership role within a growing healthcare-focused agency, with real ownership, influence, and long-term progression. You'll have the trust to lead, the scope to shape how performance marketing is delivered, and the runway to grow a team as the business scales.