As a key player in shaping the brand's identity, you will be responsible for developing and executing a marketing strategy that drives engagement and visibility across various channels. Your goal is to create a compelling narrative that resonates with our target audience and positions us as a leading lifestyle destination.
Main Responsibilities:
* Design and implement a comprehensive marketing plan that aligns with commercial and brand objectives.
* Drive brand awareness and engagement through owned, earned, and paid media channels, including digital, social, PR, and partnerships.
* Collaborate with cross-functional teams to support occupancy and revenue targets through integrated campaigns.
* Build and maintain strong relationships with media, influencers, local creatives, and cultural partners to position us as a must-visit destination.
* Oversee content creation across platforms, ensuring brand consistency and creative impact in every touchpoint.
* Manage our digital presence, including website, social media, SEO/SEM, and email marketing.
* Identify trends, consumer insights, and market opportunities to keep us ahead of the curve.
* Represent the brand at key local events, activations, and networking opportunities, building community and buzz.
Requirements:
* You have 3+ years of experience in marketing, preferably in hospitality or related industries.
* You possess a deep understanding of the Australian market and a strong network in the media, creative, or cultural scenes.
* You know how to develop campaigns that drive results, balancing data, design, and storytelling.
* You're a digital native, familiar with the latest platforms, tools, and trends.
* Bonus if you have led or played a key role in launching a brand or venue before.
* You love working with cross-functional teams and turning big ideas into actionable plans.
* You're hands-on, resourceful, and solutions-focused.
* You're humble, curious, and collaborative.
* You want to do things differently and create culture.