Summary
Deliverability Strategists at Klaviyo are critical to the success of our Premier Customers, ensuring a high-quality sending experience through expert guidance, strategic execution, and deep deliverability and product knowledge. Strategists drive customer adoption of best practices through professional communication, timely execution, and strategic insight. This role requires a positive, proactive attitude, the ability to lead with solutions rather than concerns, and the presence to engage executive-level stakeholders with confidence.
Deliverability Strategists work directly with Klaviyo customers to understand marketing goals and messaging strategies, build strategic roadmaps, and support both customer and internal teams in achieving business outcomes. Strategists collaborate cross-functionally to ensure customers receive consistent value and strategic support, with a focus on retention and measurable success across their book of business.
Duties and Responsibilities
* Manage an assigned book of business with professionalism and accountability
* Develop proactive, preventative deliverability strategies based on current industry trends
* Conduct deliverability audits and performance reviews, linking findings to business impact with clear, actionable recommendations
* Support customers in resolving issues such as blocklisting, spam traps, or inboxing challenges, framing solutions in business terms
* Monitor delivery metrics, create data-driven plans, and communicate results in a structured, impact-focused format
* Quantify improvements in deliverability performance, inbox placement, and engagement metrics through consistent analysis and reporting
* Handle technical objections with clarity, connecting technical solutions to customer business goals
* Collaborate across teams to drive adoption of best practices in segmentation, personalization, and responsive messaging strategies
* Deliver a high standard of customer experience through consistent, clear, and solution-oriented communication
* Cultivate long-term relationships across the book of business, aligning with shared strategic goals and executive-level stakeholders
* Demonstrate adaptability and collaboration, contributing to team knowledge through documentation of best practices and lessons learned
* Maintain a professional demeanor and executive presence in customer interactions, presentations, and internal discussions
Required Skills and Abilities
* Proven ability to demonstrate how improved deliverability strategies impact opens, clicks, and revenue
* Excellent communication skills with the ability to present confidently to a range of stakeholders, including executive-level contacts
* Solution-oriented mindset: ability to lead with recommendations and maintain a positive, proactive attitude in challenging situations
* Strong relationship management and influence skills with the ability to find common ground and guide customers toward best practices
* Competence in interpreting and reporting on email deliverability data to drive improvements
* Familiarity with email infrastructure components such as DNS, SPF, DKIM, DMARC, and BIMI
* Understanding of bounce types and classification
* Knowledge of global email laws (e.g., CAN-SPAM, GDPR, CASL)
* Occasional travel for team or customer meetings
Education and Experience
* Bachelor's degree (preferably in an IT-related field) or equivalent relevant experience
* 5+ years of experience in a data-driven email deliverability role
* Experience managing an enterprise-level book of business, preferably at an ESP serving enterprise-level senders
* Familiarity with third-party email testing tools, such as seedlist and postmaster platforms
Bonus Experience
* Experience with Klaviyo or comparable marketing automation platforms
* Familiarity with SMS and MMS technologies and regulations
* Experience using third-party deliverability, design, and analytics tools
* Additional languages i.e Mandarin, Cantonese..
We use Covey as part of our hiring and / or promotional process. For jobs or candidates in NYC, certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on April 3, 2025.
Please see the independent bias audit report covering our use of Covey here
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