Overview
Senior Brand Manager TENA at Essity. Based in Springvale, VIC. You'll lead the TENA retail incontinence portfolio across Australia and New Zealand, drive brand and category strategy, innovation, and commercial initiatives to deliver growth.
What You Will Do
* Lead the 3–5 year brand and category strategy for TENA across ANZ.
* Lead the development of the overall brand communication strategy.
* Drive campaign development and execution across TV, digital, social, and POS.
* Own NPD strategy and deliver innovation with local and global teams.
* Lead insights, analytics, brand health tracking, and consumer research.
* Translate consumer and category insights into actionable brand plans.
* Manage relationships with media, creative, and research agencies.
* Align cross-functional teams including Sales, Supply, Finance, and Global stakeholders.
* Own commercial performance including NSV, GM, EBITA, and budget management.
* Lead strategic retailer reviews and growth initiatives.
Who You Are
* You hold a tertiary qualification in Marketing or a related field.
* You bring 5+ years of experience in brand management, ideally within FMCG.
* You have strong capabilities across the 6Ps: Positioning, Product, Pack, Price, Promotion, and Place.
* You're a strategic thinker with end-to-end NPD experience and strong business acumen.
* You're confident influencing senior stakeholders and thrive in a dynamic, fast-paced environment.
* You're collaborative, hands-on, and decisive, with excellent communication skills.
* Bonus points if you have experience with Aztec/IRI data, SAP, or best-practice FMCG training.
What We Can Offer You
Our purpose, Breaking Barriers to Well-Being, provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity, you\'ll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere.
Innovate for Good | Excel Together | Be You With Us
Details
Application End Date: 09 Oct 2025
Job Requisition ID: Essity256463
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