Lead Creative Strategist
We are seeking a skilled Lead Creative Strategist to join our team. As a key member of our creative department, you will be responsible for developing compelling narratives and conversion-focused content that drives real business outcomes.
This role requires a unique blend of creativity and analytical skills. You will own the creative process from concept to execution, continuously optimising based on performance data and industry insights.
About the Role
* Creative Strategy Development: Create comprehensive creative strategies for client accounts, maintaining 'Master' documents that guide campaign direction
* Ad Concept Generation: Craft irresistible hooks, angles, and messaging that stop scrolls and start conversions
* VSL & Copy Creation: Write high-performing ad copy and script compelling Video Sales Letters that drive action without feeling pushy
* Performance Analysis: Interpret campaign data to refine your approach and identify winning creative patterns
* Creative Testing: Design and implement systematic testing frameworks to continuously improve performance
Requirements
* Experience: 2+ years in digital marketing with a focus on performance creative
* Platform Knowledge: Deep understanding of Meta Ads ecosystem and what drives performance
* Conversion Expertise: Proven ability to write copy that converts across various formats (image, video, carousel)
* Canva Proficiency: Strong experience creating ad creatives in Canva is essential
* Testing Mentality: Experience developing and analysing creative tests to drive continuous improvement
* Communication Skills: Ability to articulate strategies and insights to both team members and clients
* Organisation: Detail-oriented approach to managing multiple projects simultaneously
* Learning Mindset: Genuine passion for eCommerce and digital marketing, constantly seeking new knowledge
Bonus Points
* Experience with landing page optimisation and website conversion strategy
* Understanding of visual design principles and creative collaboration workflows
* Experience collaborating with video editors to bring video creative concepts to life
* Specialised knowledge in specific eCommerce verticals (health, wellness, consumer products)
* Experience managing client relationships and presenting strategic recommendations
Why Join Us
* Remote-First Culture: Work from wherever you do your best thinking
* High-Impact Role: See the direct results of your creative work in performance metrics
* Continuous Growth: Learn, test, and improve in a fast-paced, supportive environment
* Collaborative Team: Work with talented specialists who value your expertise
* Real Ownership: Take charge of your creative territory with both freedom and accountability