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Marketing agency lead – campaigns, content

Sydney
Software Co 🚀
Posted: 4 February
Offer description

Agency Lead – Marketing Campaigns, Content & Studio

Join Australia's Next Breakthrough Tech-Enabled Marketing Agency

We are building one of Australia's most forward-thinking marketing agencies. A tech-enabled, AI-supported creative ecosystem designed for brands that demand speed, intelligence, and world-class execution.

Launching in early 2026, this new venture will unite strategy, creative, campaigns, production, and automation into a single high-performance environment.

To lead this next chapter, we are seeking an
exceptional Marketing Campaign Manager
ready for their next major step:
to become the Agency Lead of our new creative and marketing division.

This is a career-defining opportunity to help build an agency from scratch, set its operational standards, lead national campaigns, and launch a full in-house podcasting and video studio.

Why This Role Is Transformational

* You will lead the launch of a new high-growth marketing agency with strong backing.
* You will establish the agency's entire campaign management and content production engine.
* You will oversee the creation and operation of a
dedicated podcasting and video studio
, shaping its workflow, content output, and quality standards.
* You will work with founders and cross-functional teams who are building one of Australia's fastest-growing tech-enabled platforms.
* You will grow into a senior leadership role as the agency scales nationally.

If you are seeking a leadership position with genuine ownership and the freedom to build something exceptional, this is your moment.

The Role: Agency Lead – Marketing, Campaigns & Studio

You will play the central role in defining, launching, and scaling the agency, overseeing three interconnected pillars:

(1) Campaigns, (2) Creative Content Production, and (3) Podcast/Video Studio Operations.

1. Leadership & Strategic Direction

* Establish the agency's marketing, creative, and content operations from day one.
* Develop best-in-class delivery frameworks, production workflows, and campaign strategies.
* Lead a multidisciplinary team across creative, content, paid media, video, and digital.
* Uphold high standards of performance, quality, and customer experience.

2. Client Leadership & Growth

* Act as the strategic lead for key clients, providing clarity, value, and measurable growth.
* Guide brands on marketing strategy, content planning, and multi-channel execution.
* Build trusted long-term client relationships and help secure new opportunities.

3. Campaign Execution

* Oversee end-to-end planning and delivery of multi-channel marketing campaigns.
* Leverage AI and automation tools to scale workflow efficiency and campaign quality.
* Use analytics and performance insights to refine strategy and maximise ROI.

4. Launch & Management of the Podcast + Video Studio

You will lead the creation and operation of our in-house production studio, including:

* Developing the studio's content strategy, programming calendar, and production formats.
* Overseeing podcast episodes, video series, interviews, founder content, and client production.
* Managing production schedules, studio staff, equipment, and post-production processes.
* Ensuring all studio output maintains a consistent, high-quality brand identity.
* Collaborating closely with founders to produce thought leadership content, shows, and social video assets at scale.

5. Operational Excellence & Agency Build-Out

* Help define the agency's internal systems, reporting processes, and quality frameworks.
* Support recruitment, training, and capability building as the agency grows.
* Shape the long-term vision for a high-performance, tech-enabled creative organisation.

Ideal Candidate Profile

You are a seasoned marketing professional with the capability to lead a creative organisation and the ambition to grow with it.

You will excel in this role if you are:

* Experienced
: At least 5 years in marketing agencies with strong campaign and client management experience.
* Strategic
: Strong understanding of brand positioning, storytelling, digital mechanics, and content strategy.
* Creative & Content-Oriented
: Comfortable overseeing video, podcasting, and multimedia production workflows.
* Tech-Savvy
: Adaptable to AI tools, modern digital marketing systems, and integrated technology workflows.
* Leadership-Ready
: Confident guiding teams, shaping culture, and driving operational discipline.
* Ambitious
: Looking for a role where you can influence direction, strategy, and long-term success.

This role is designed for someone who wants to build, not just execute.

Build the Future of Creative & Marketing in Australia

This is your chance to lead an agency from day one - to shape its culture, define its output, and guide its growth into a national leader.

If you're driven, strategic, creative, and ready for your next big challenge, step forward.

How to Apply

If this opportunity excites you and you believe you're the right leader to bring this agency to life, we would love to hear from you.

Please apply via LinkedIn

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